DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

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DATA DRIVEN is a must, capability of analytical thinking to translate data into growth opportunities and strategic actions. 

Experience creating, developing and executing a marketing plan. 

Knowledge in branding / building brand foundations

Fast learner; ability to manage competing priorities and operate effectively in a matrixed organization / fast-paced environment

Understands and analyzes issues; suggests creative solutions

Understands the “why” and applies critical thinking and strategic reasoning

Experience analyzing Brand KPIs

Experience with brand building and a creative 360 campaigns

Strong content creation, storytelling, and communication skills (both written and oral), with a focus on ensuring understanding and buy-in from stakeholders

Experience managing agencies and creative teams

Be able to work under constant deadline pressure and manage multiple projects.

• Leading the  Brand Strategy and launch definition for a new DiDi Préstamos  product based on analytical and strategic thinking, including creation of goals, approach, strategic brand definition, plan and product meaningful proposals.
• Bringing big ideas to the table, and  best in class ideas and plans, obtaining buy-in and effectively and efficiently implementing ideas at scale through strategic brand programs and initiatives. Define brand territories to expand audiences and position strategically the products/services. 
• Responsible for shaping, influencing, and structuring the brand identity and positioning; driving and lead brand management, architecture, content, and communications; and anticipating and solving for branding needs at all levels for DiDi Préstamos Product.
• Developing and define the Brand Vision and Architecture based on market, user research and user´s relevant and strategic insights. 
• Using internal and external data to find relevant insights that transform into effective Brand insights, campaigns and content. 
• Driving research, recommendations and discussions to evolve our product brand developing opportunities in product, channels and positioning in the market. 
• Translating high-level strategy and positioning into concrete deliverables (campaign blueprints, messaging frameworks, value propositions, etc.)
• Developing brand position, content and communications as needed - capture hearts and minds of audiences through a mix of data-driven insight and compelling storytelling. 
• Developing campaign branding activities; provide input into key messaging and creative briefs.
• Leading implementation and brand management efforts around brand actions..
• Developing enablement materials (Toolkits, trainings, guidelines) to scale new developments/learnings and help drive brand consistency.
• Remaining fully informed on market trends and marketing brand campaigns.

• 5+ years of relevant experience developing Brand and experience of working closely with creative, production, and agencies.
• DATA DRIVEN is a must, capability of analytical thinking to translate data into growth opportunities and strategic actions. 
• Experience creating, developing and executing a marketing plan. 
• Knowledge in branding / building brand foundations
• Fast learner; ability to manage competing priorities and operate effectively in a matrixed organization / fast-paced environment
• Understands and analyzes issues; suggests creative solutions
• Understands the “why” and applies critical thinking and strategic reasoning
• Experience in Brand KPIs
• Experience with brand building and a creative 360 campaigns
• Strong content creation, storytelling, and communication skills (both written and oral), with a focus on ensuring understanding and buy-in from stakeholders
• Be able to work under constant deadline pressure and manage multiple projects.
• Have creative and analytical thinking. 
• You are fluent in English.

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.

I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms