DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

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In this position you will be able to shape your passenger marketing strategy and future. If you are business and results oriented you will connect with many internal passionate teams that are working from the passenger operations, growth and engagement teams to make our business grow and allow DiDi  to impact positively every day more users making their lifes easier. 

As a regional LATAM role you'll have the challenge of understanding different markets need and the opportunity of customizing and deploying strategies according to them. 

You will also have the important challenge of leading and developing a team located in diverse countries in spanish Latam. 

As the lerader of the passenger marketing team  you should build and strengthen the brand together with the rides growth throughout Spanish LATAM

Among the main responsibilities of the role are: 

• Design the marketing regional plan, and guarantee the execution under the strategy, ensuring reaching business goals
• Understand each country brand needs to customize and ensure the right go-to-market with regional and cross business brand strategy.
• Build strategy together with Passenger operations, Growth and Engagement  teams.
• Lead the marketing launch of new products, innitiatives or countries when necessary 
• Lead and develop a team
• Design and control passenger marketing budget for spanish LATAM

• 12 or more years of experience. Required at least 2 years having a similar role (leading a brand and team)
• Stakeholder management, interpersonal relationships are key for this role. Team leadership and development
• Data driven, Marketing expertise (experience building marketing plans, understanding media landscape), results and business oriented
• Educational Background: Business, Engineering, Marketing.
• Preferred Industries Experience (but not limited to): Tech, services and retail companies.
• Spoken Languages: Spanish, English (fluent) 

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.

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