DiDi Global

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99Pay Marketing Director

Job Locations BR-SP-Sao Paulo
ID 2024-11222
Category
Marketing & Design
Work Type
Director
Employee Class
Regular

Company Overview

If you see technology as there to smooth your path in life, our team does too: Your Path, Our Journey.
 
We believe in people who transform their paths through technology. Technology that connects people who are good at what they do and which practices diversity to create and share those paths that we (as yet!) do not even know about. Our journey is in the smile of every talented person who brings revolution to the world from Brazil - whether with in-app transportation (99) or digital payments (99Pay).
 
To make life easier for millions of people every day, we are in the driving seat as part of DiDi Chuxing, the world's largest transport, and convenient platform. And so, we can say, with great pride, that we are pioneers in creating solutions, starting in Brazil, that grow in scale and have positive impacts in a range of other countries.
 
Whether creating projects from scratch or continually improving our solutions, we like challenges that give us butterflies, and that's why we work with intensity, at a fast pace, with respect, collaboration, and partnership. On this journey, we also create learning and strengthen ourselves in diversity as a fundamental aspect that makes us stand out for our growth day after day.
#LI-Hybrid

Team Overview

As the Marketing Director, you will spearhead the strategic marketing initiatives for all 99Pay products. Your extensive experience in industry will enable you to leverage market insights and customer understanding to create impactful marketing campaigns that resonate with our target audience. You will be at the forefront of brand building, increasing awareness, and driving customer loyalty while collaborating with cross-functional teams to maximize the growth and profitability of our products.

Role Responsibilities

  • Develop the brand position of 99Pay and implement comprehensive marketing strategies to create brand awareness
  • Conduct market research to identify trends, user preferences, and competitive landscape for 99Pay
  • Collaborate with Ops, PM, engineer development, and other teams to align marketing strategies and achieve growth targets
  • Manage advertising campaigns across various channels (online, print, social media, etc.) to reach target audiences, analyze performance data to assess campaign effectiveness and make data-driven decisions
  • Lead and manage the marketing team, providing guidance, support, and mentorship to ensure team success
  • Stay updated on industry trends, best practices, and emerging technologies to drive innovation in marketing strategies

Role Qualifications

  • Proven experience (>10 years) in marketing roles with increasing levels of responsibility (Fintech industry is a plus)
  • Demonstrated track record of successful marketing campaigns and initiatives, as well as in-depth knowledge of marketing principles, strategies, and techniques
  • Ability to use English as a working language, excellent communication, negotiation, and interpersonal skills
  • Strong leadership and team management skills with the ability to motivate and inspire team members
  • Analytical mindset with the ability to interpret data and draw actionable insights
  • Creative thinking and problem-solving skills
  • Ability to work effectively in a fast-paced, dynamic environment and adapt to changing priorities

EEO Statement

  • We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
  • We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
  • We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
  • We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
  • We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
  • We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.
Diversity & Inclusion
 
Diversity is not a vision of the future or something we wish to have one day, it is a non-negotiable value of who we are.
 
We practice inclusion, plurality, and respect. And we count on the governance of the Diversity Committee, which works together with HR, leadership and identity groups - 99Adapta, 99Afro, 99Cores, 99Mulheres, and 99Mamães. This part of our journey has been written, there remains a long road before us.
 
We reinforce that this position is open to everyone, including pregnant people and people with disabilities (PwD).
 
I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms

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