DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

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We are seeking a highly skilled Senior Marketing Analyst to join our team in the payments business. As a key member of our marketing team, you will be responsible for developing and implementing communication strategies across various owned and paid channels, both online and offline. The ideal candidate should have a strong background in marketing, a proven track record of delivering results, a passion for data-driven decision-making and innovative thinking.

This role will be responsible for: 

1. Develop and execute comprehensive communication strategies tailored to the payments brand, targeting key audiences across owned and paid channels.
2. Utilize data analysis to assess the effectiveness of marketing campaigns and initiatives, identifying areas for optimization and improvement.
3. Collaborate with cross-functional teams to ensure alignment of marketing efforts with business objectives and brand messaging (full briefing accountability working with internal and external agencies)
4. Oversee the planning, execution, and optimization of paid advertising campaigns across various online and offline platforms, including but not limited to social media, search engines, display networks, and traditional media.
5. Conduct user market research and competitive analysis to identify opportunities in payments industry
6. Generate actionable insights and recommendations based on performance metrics, customer behavior, and market dynamics.
7. Manage and analyze customer segmentation data to personalize marketing communications and enhance targeting efforts.
8. Prepare and present regular reports to stakeholders, highlighting key performance indicators, trends, and actionable insights.

1. Qualifications
2.  
3. *Bachelor's degree in Marketing, Business Administration or related field
4. *Proven experience (2 years) in B2C marketing strategies, preferably within fintech or payments industry.
5. *Expertise in developing and executing 360 communication strategies across owned and paid channels, with a focus on driving results
6. *Experience in in-app campaign development and execution (preferably within tech / fintech industries)
7. *Demonstrated experience in managing paid advertising campaigns across online and offline channels, including budget allocation, targeting, and optimization.
8. *Development and execution of promotional programs & communication creative concepts (experience in audio-visual production) 
9. *Experience in triggering ad-hoc research to ease business decision making. 
10.  
11. *Excellent communication skills with the ability to convey complex concepts and insights to non-technical stakeholders.
12. *Creative thinker with the ability to generate innovative ideas and solutions to marketing challenges.
13. *Detail-oriented with a passion for data-driven decision-making and continuous improvement.
14. *Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
15. *Strong team player with excellent interpersonal skills and a collaborative mindset.
16.  
17. *Experience in fintech / tech / e-commerce industries preferably 
18. *English - Business proficiency 

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.

I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms