DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

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We are seeking a highly skilled and experienced Brand Strategic Planner to join our team. In this role, you will be responsible for developing and implementing comprehensive brand strategies to enhance our company's presence and reputation for all our different productos and in our key markets through SSL. The ideal candidate will possess a deep understanding of consumer behavior, market trends, and competitive analysis, along with proven experience in developing successful brand campaigns across various channels.

This role is particularly important while DiDi grows and becomes a more solid and structured Brand. 

• Collaborate with the Creative, MasterBrand and Research teams to conduct thorough research and analysis of market trends, consumer behavior, and competitor activities to identify opportunities for brand growth and differentiation.
• Develop and execute innovative brand strategies that align with the company's overall objectives and resonate with target audiences.
• Collaborate with MasterBrand and Creative teams to create Brand architectures, and any other needed strategic document.
• Collaborate closely with cross-functional teams, including marketing, product development, and operations, to ensure brand consistency and alignment across all touchpoints.
• Oversee the development of brand messaging, positioning, and creative assets, ensuring they effectively communicate the company's values and unique selling propositions.
• Monitor and evaluate the performance of brand initiatives, using data-driven insights to optimize strategies and drive continuous improvement.
• Stay abreast of industry developments and emerging trends to inform future brand strategies and maintain a competitive edge in the market.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5-7 years of experience in brand management, strategic planning, or a related role.
• Proven track record of developing and implementing successful brand strategies that drive business growth and customer engagement.
• Strong analytical skills and the ability to translate data insights into actionable recommendations.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders at all levels.
• Creative thinker with a passion for innovation and staying ahead of industry trends.
• Results-oriented mindset with a focus on delivering measurable outcomes and ROI.

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.

I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms