DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

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We are looking for an Engagement Manager to join our Key Accounts (KA) team, responsible for developing and executing engagement strategies that drive the success of our top brands on the platform. This role will be at the center of our promotional efforts, ensuring that our brands have the best offers in place to maximize performance, align with seasonal trends, and resonate with customers.

• Developing Engagement Strategies: Designing and implementing initiatives to enhance participation and performance of Key Account brands in promotional campaigns.
• Tracking Promotion Performance: Monitoring and analyzing the effectiveness of ongoing promotions, ensuring data-driven decision-making to optimize future campaigns.
• Planning & Innovating Promotions: Identifying and creating new promotional archetypes, such as breakfast discounts, sports event specials, and seasonal campaigns, to enhance engagement.
• Aligning Cross-Functional Teams: Collaborating with Marketing, Consumer teams (C-side), and Commercial teams to align brand needs with internal strategies.
• Negotiating & Optimizing Seasonality: Ensuring the commercial team secures the best promotional deals with brands, aligning offers with peak sales periods, major events, and seasonal trends.
• Conducting Postmortem Analysis & Reporting: Maintaining records of key promotions, analyzing top-performing campaigns to extract insights and best practices for future initiatives.
• Owning Key Metrics: Tracking and improving performance across key metrics, including promo efficiency, promo coverage, and brand participation.

• Bachelor’s degree in Business, Finance, Economics, Engineering or related fields;
• 5-6+ years in commercial consulting and/or strategy or related field,engagement marketing, promotions, category management, or a related field, ideally in food delivery, e-commerce, or FMCG.
• Strong analytical skills with the ability to track performance, generate insights, and make informed recommendations.
• Strategic Thinker, Stakeholder Management, Negotiation Skills, Project Management. 
• A strong interest in the food delivery and technology space is a plus!
  

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.

I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms