DiDi Global

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Marketing Manager - B2B

Job Locations BR-SP-Sao Paulo
ID 2025-13738
Category
Marketing & Design
Employee Class
Regular

Company Overview

If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey.

 

We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet!). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay).

 

To make life easier for millions of people every day, since 2018, we have been part of DiDi DiDi Global Inc., the world’s leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more.

 

Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results.

#LI-Hybrid

Team Overview

We are seeking a dynamic and strategic Brand Manager to lead the development, execution, and management of brand initiatives for 99 B2B our enterprise solution.  This role will have a high level of autonomy which requires a hand ons professional who can bridge the gap between business needs and clients engagement, developing and executing tactical campaigns, go-to-market strategies, trade marketing initiatives, and promotional strategies to drive growth and awareness of B2B.


 


If you are a strategic thinker with a passion for brand-building and innovation, we invite you to apply and drive the future of mobility with us

Role Responsibilities

Brand Strategy & Development


 




  • Developing and executing B2B marketing strategies: Plan and implement data-driven campaigns to support business objectives, including customer acquisition, retention, and overall brand positioning.




  • Strategizing, establishing, and implementing brand ecosystem guidelines for new ventures and product innovations, ensuring alignment with overarching brand identity.




  • Driving brand differentiation through storytelling, content strategy, and consumer engagement.





Campaign Planning & Execution


 




  • Strategizing, planning, implementing, optimizing, and reporting on the yearly campaign calendar across paid media and organic channels (digital, social, OOH, partnerships, and PR initiatives).



  • Organize events for our top clients to engage, collect feedback and retain them


  • Collaborating with creative, media, and product teams to develop innovative campaigns that amplify brand presence and customer engagement.




  • Measuring and analyzing campaign performance, leveraging insights to continuously optimize brand strategies.





Cross-Functional Leadership


 




  • Managing the institutional brand in collaboration with government affairs, corporate communications, and sustainability teams.




  • Leading brand integration into corporate social responsibility (CSR) initiatives, ensuring alignment with company values and stakeholder expectations.




  • Working closely with internal stakeholders to drive a consistent brand voice across all touchpoints.





We're eager to be in touch because you have...

Role Qualifications



  • Bachelor’s degree in Marketing, Business, Communications, or a related field; 



  • Hands On Approach; You will have tons of autonomy and responsability


  • Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.




  • Excellent communication, leadership, and project management skills.



  • Ability to thrive in a fast-paced, dynamic environment and manage multiple stakeholders.

EEO Statement

  • We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
  • We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
  • We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
  • We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
  • We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
  • We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.
Diversity & Inclusion

Diversity is not a future vision or a wish for something we want someday; it is a non-negotiable value of who we are today.

 

We embrace inclusion, plurality, and respect, and to achieve this, we rely on the governance of the Diversity Committee, which works alongside HR, our leadership, and identity groups—99Adapta, 99Afro, 99Colors, 99Womem, and 99Familys.

 

This is our ongoing journey, with much more still to come.

 
We reinforce that this position is open to everyone, including pregnant people and people with disabilities (PwD).
 
I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms

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