DiDi Global

Welcome page

Social Media Sr. Manager

Job Locations BR-SP-Sao Paulo | BR-SP-Sao Paulo
ID 2025-14156
Category
Marketing & Design
Employee Class
Regular

Company Overview

If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey.

 

We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet!). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay).

 

To make life easier for millions of people every day, since 2018, we have been part of DiDi DiDi Global Inc., the world’s leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more.

 

Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results.

#LI-Hybrid

Team Overview

Creative Hub a multidisciplinary and diverse team focused on driving brand and business results through creative strategies. We lead projects and collaborate with internal and external partners to build world-class communication and strengthen a global creative community at 99 | DiDi.
If you are a strategic leader, passionate about digital culture and brand building, this opportunity is for you.

Role Responsibilities

 



  • Team and Partner Management: Lead the internal team and external agencies, fostering creative excellence, integration, and performance.

  • Editorial Planning: Oversee monthly planning and tactical/institutional campaigns, focusing on relevant and high-quality content.

  • Analysis and Optimization: Monitor KPIs, extract insights, and lead continuous improvement cycles.

  • Culture and Trends: Anticipate trends and position the brand authentically within cultural conversations.

  • Crisis and Reputation Management: Partner with the corporate communications team to ensure a responsive, empathetic, and responsible brand presence.

  • Budget Management: Oversee and manage the social media budget, ensuring effective allocation of resources and ROI tracking.

  • Influencer & Creator Strategy: Lead the planning, execution, and evaluation of influencer and creator campaigns aligned with the brand’s voice and goals.

Role Qualifications


  • Education: Bachelor's degree in Communication, Marketing, Advertising, or related fields. A postgraduate degree or specialization is a plus.

  • Fluent English is required.

  • Experience: Proven and solid experience in managing social media for large brands or high-impact projects.

  • Tools and Platforms: Proficiency in social platforms, management, and analytics tools.

  • Strategic Vision: Ability to develop integrated narratives and brand-aligned strategies.

  • Leadership: Strong leadership skills to guide teams and partners with clarity, empathy, and results focus.

  • Portfolio/Projects: Must present previous work that demonstrates strategic thinking, creativity, and social media impact.

EEO Statement

  • We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
  • We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
  • We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
  • We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
  • We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
  • We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.
Diversity & Inclusion

Diversity is not a future vision or a wish for something we want someday; it is a non-negotiable value of who we are today.

 

We embrace inclusion, plurality, and respect, and to achieve this, we rely on the governance of the Diversity Committee, which works alongside HR, our leadership, and identity groups—99Adapta, 99Afro, 99Colors, 99Womem, and 99Familys.

 

This is our ongoing journey, with much more still to come.

 
We reinforce that this position is open to everyone, including pregnant people and people with disabilities (PwD).
 
I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms

Options

Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed