DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

For more information, please visit: www.didiglobal.com/news

#LI-Hybrid

We are seeking a highly skilled and experienced Strategic Planner Sr. Manager to join DiDi SSL Marketing team! In this role, you will be responsible for developing and implementing comprehensive brand strategies to enhance Our Brand's and Business Units' goals and presence across Spanish Speaking LATAM. The ideal candidate will have a deep understanding of consumer behavior, market trends, and competitive analysis, along with proven experience in developing successful brand campaigns across various channels.

While this role is part of DiDi Studios, our Creative Organization within Marketing, you will also collaborate hand to hand with our Research, Media, MasterBrand, SocialMedia, Paid Advertising (Acquisition) and Frontline teams (Rides, Food and Fintech) in many different projects and challenges. DiDi Studios is part of the Global Center of Excellence organization at DiDi, which means that some of our strategic projects can impact global initiatives and the definition of DiDi's strategic pillars!

• Collaborating with Marketing Frontline teams when building strategies, key briefs and projects for key target audiences. 


• Having a deep understanding of our Company's and each Business Unit's objectives and metrics. 


• Collaborating with our internal Research team when conducting thorough research and analysis of market trends, consumer behavior, and competitor activities to identify opportunities for brand growth and differentiation.


• Collaborating with Creative and MasterBrand teams to build consistency among different media channels, formats and target audiences. 


• Collaborating with Research and Frontline teams to define and communicate unique and relevant RTB's for all of our products. 


• Monitoring and evaluate the performance of brand initiatives, using data-driven insights to optimize strategies and drive continuous improvement.


• Always staying up to date when it comes to industry developments and emerging trends to inform future brand strategies and maintain a competitive edge in the market.

• Bachelor's degree in Marketing, Business Administration, or a related field; advanced degree preferred.


• 10+ years of experience in brand management, strategic planning, or a related role.


• Proven track record of developing and implementing successful brand strategies that drive business growth and customer engagement.


• Strong analytical skills and the ability to translate data insights into actionable recommendations.


• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders at all levels.


• Creative thinker with a passion for innovation and staying ahead of industry trends.


• Results-oriented mindset with a focus on delivering measurable outcomes and ROI.


• Fluent English speaker, writer and presenter 


• A cultural fit with DiDi as a Company, and DiDi Studios!

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.

I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms