DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

For more information, please visit: www.didiglobal.com/news

#LI-Hybrid

We're looking for a strategic and creative Employer Branding Lead to join our Talent Acquisition team, supporting DiDi and 99 across IBG countries. You will be the driving force behind our employer brand strategy — ensuring we attract, engage, and convert the best talent in the market through impactful storytelling and channel optimization.

This is a unique opportunity to shape how candidates perceive our culture, values, and opportunities in a fast-paced, tech-driven environment. If you're passionate about connecting people to purpose and building brand experiences that stand out, we’d love to meet you!

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  Lead employer branding initiatives across IBG (Brazil, Mexico, etc.), aligning with business and talent acquisition goals.

  
  


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  Be the main point of contact and lead for activating recruitment marketing channels such as: LinkedIn (organic & paid campaigns), Glassdoor and Any new relevant talent platforms or job boards.

  
  


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  Manage and optimize our Careers Page experience — collaborating with tech, design, and content teams to ensure accuracy, attractiveness, and alignment with global brand standards.

  
  


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  Define and report on key branding KPIs (traffic, engagement, conversion, etc.) and translate insights into actionable improvements.

  
  


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  Partner with TA, Corporate Communications, DEI, and business leaders to create compelling content (videos, employee stories, job ads, banners, etc.) that reinforces our EVP across touchpoints.

  
  


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  Act as a brand guardian, ensuring a consistent and authentic employer voice across all candidate-facing platforms.

  
  


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  Lead and coordinate branding-related vendor management, contracts, and budget tracking.

  
  


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  Explore and pilot new tools, events, and campaigns to expand our brand reach and talent pipeline.

  
  

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  5+ years of experience in Employer Branding, Talent Marketing, or Communications (in-house or agency).

  
  


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  Experience managing multi-country employer branding efforts or regional projects.

  
  


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  Strong expertise in LinkedIn Campaign Manager, job boards, and social media content strategy.

  
  


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  Solid understanding of career site best practices, candidate journeys, and talent funnel engagement.

  
  


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  Data-driven mindset with ability to translate analytics into strategy.

  
  


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  Excellent communication and storytelling skills — Portuguese and English required; Spanish is a plus.

  
  


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  Ability to navigate a fast-paced, high-growth, multicultural environment.

  
  


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  Creative, proactive, and hands-on attitude.

  
  


• Fluent in English. 

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.

I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms