DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

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#LI-Hybrid

We are looking for a SoMe Creative Manager team that can join the Marketing SSL Organisation to help us become the most relevant brand in the industry within the SoMe channels. This role will collaborate closely with the Sr. Regional Social Media Manager, who will be in charge of strategy, process, stakeholder management and team vision. The role of the SoMe Creative Manager will be to support the team in terms of the creative vision of the Brand, understanding our tone, guidelines, business units, audiences and needs, and translating that into strategic opportunities that can help us go beyond our service offering and build meaning. 

This role will not be in charge of ideation and/or execution of ideas, they will work closely with our internal and external creative teams, social media reports, leading briefs, reviewing and selecting ideas, making sure they meet our business objectives and brand ambitions. They will also be involved in the definition of the day to day process, reactive content opportunities, reporting and performance, helping us pave the way for strategic, creative and effective ideas. 

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  Working closely with the Sr. Regional SoMe Manager to refine our strategy, and build a relevant role for DiDi in SoMe channels across the region.

  
  


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  Be a Brand expert, be able to translate our essence, needs and TOV into a differentiated regional SoMe strategy.

  
  


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  Support the Sr. Regional Social Media Manager in establishing creative WOW, with internal and external teams

  
  


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  Lead the creative process with all creative teams involved (from brief to final delivery)

  
  


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  Stakeholder management, build trust and connection with our different Business Units (Food, Rides, MasterBrand and Travel)

  
  


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  Help DiDi's Marketing team become SoMe experts, and integrate this critical element to our annual plan, campaigns and always on

  
  


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  Challenge our current understanding and execution of the SoMe strategy, help us become the most relevant brand in the industry within SoMe 

  
  


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  Bring constant inspiration and information, so DiDi Marketing's team is always up to date with formats, trends, opportunities, watch outs, etc

  
  


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  Keep a close eye to our competition and relevant Brands, so we can learn and also react when necessary

  
  


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  Analyze social media metrics and insights to optimize performance and make data-driven decisions along with DiDi Studios, Media and agencies  

  
  


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  Collaborate with the SoMe Analysts to track that the social media implementation goes according to the brand regional strategy.

  
  

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  Bachelor's degree in Marketing, Communications, or a related field

  
  


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  Proven experience managing social media campaigns for a Brand or Company (Creative or Strategic roles)

  
  


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  Proven experience managing regional social media strategies or multiple social media strategies across different markets or clients. 

  
  


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  Experience with different social media tactics like influencers, social media paid formats, community management. 

  
  


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  Familiarity with the paid media landscape in social media. 

  
  


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  Strong stakeholder management (Creative Head, Creative VP, Brand Managers, Creative Managers, Agency teams, multiple clients management or have worked with different stakeholders within a company)

  
  


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  Strong written and verbal communication skills

  
  


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  Ability to guide internal and creative teams, understand the Brand and our guidelines

  
  


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  Proficiency in social media management tools and analytics platforms

  
  


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  Familiarity working with social media management and reporting tools like Emplifi, Sprinklr, Sprout Social, etc. 

  
  


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  Experience working with planning tools like Monday, Asana. 

  
  


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  Excellent organizational and time management skills with the ability to multitask and prioritize

  
  


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  Strong analytical skills and the ability to interpret data and metrics. 

  
  


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  A passion for social media and staying ahead of the curve in the digital landscape

  
  


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  Soft skills that will help him/her/they collaborate with Marketing teams and all its stakeholders

  
  


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  Be able to train and inspire MKT teams (sharing knowledge, building case studies, trainings, etc) 

  
  

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.

I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms