• Marketing Strategy: Based on local user insights and other information, formulate takeaway C-platform marketing strategy and integrated marketing calendar, including promotion activities, festival marketing, fission activities, KOL linkage etc.


• 2. Marketing campaign operation: vertically, it includes marketing campaign theme creativity, marketing game design, page construction and execution, and subsidy supply and investment strategy traction, etc.; horizontally, it collaborates with public relations & brand communication strategy, merchant supply strategy, and subsidy strategy of each department. Responsible for traffic exposure, transaction growth, and subsidy efficiency.


• 3. Localized operation: Design activities that meet local preferences by combining local cultural hotspots, user habits and holiday nodes (e.g. Mardi Gras, Black Friday).


• 4. Marketing Growth Opportunities: In takeaway consumption scenarios and local characteristics of the population circle, link KA, partner organizations and other types of resources, planning joint marketing activities.


• 5. Data review and iteration: Monitor campaign data and adjust strategies in real time to improve participation rate and conversion rate. We will continue to review the data for the effect of the campaign and precipitate an effective methodology.


• 6. Marketing Innovation: Based on the business direction and key strategies, combined with the existing marketing capabilities, we can continue to think about and optimize the product capabilities, and work with the product to build a complete product function to help improve the efficiency of the marketing campaign output. Explore the innovative takeaway marketing gameplay suitable for local market, collaborate with the product, and promote the functional update and iteration of related marketing product tools.


• 7. Integrate marketing BP and synergy: as a Business Partner, integrate the needs of marketing activities of various departmental platforms and formulate marketing plans.

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  Plan and execute core promotional campaigns focused on GMV growth, including festival campaigns, flash sales, subsidies, and consumer-targeted promotions;

  
  


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  Leverage user behavior data, platform analytics, and market trends to uncover consumer insights, design scenario-based campaigns, and optimize key metrics such as conversion rate, AOV, and repurchase rate;

  
  


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  Initiate and drive cross-functional projects by collaborating with teams such as Restaurants team, Product, Branding, and Data Analytics, ensuring resource alignment and on-time delivery;

  
  


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  Track end-to-end campaign performance and user feedback, conduct in-depth analysis, and iterate on campaign strategies to ensure ROI;

  
  


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  Stay on top of local internet trends, cultural contexts, and consumer buzz, and creatively amplify campaign impact through localized content and social triggers;

  
  


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  Establish campaign review and learning mechanisms, and contribute to scalable playbooks and user asset strategies.

  
  

Basic Qualifications:

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    3+ years of experience in user operations, campaign operations, or marketing operations, with a proven track record in GMV-driven campaign planning and execution;

    
    
  
  
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    Strong analytical mindset and user insight capabilities, able to extract behavioral patterns and consumer psychology from data and observation;

    
    
  
  
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    Experience in planning and executing large-scale international consumer marketing campaigns is a plus (particularly Black Friday, Christmas, Double 11, etc.)

    
    
  
  
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    Familiarity with popular campaign mechanics on local social/O2O/e-commerce platforms (e.g., Instagram promotions, WhatsApp viral campaigns, local e-commerce promotion tools)

    
    
  
  
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    Excellent communication and stakeholder management skills, with the ability to lead projects across multiple teams;

    
    
  
  
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    Experience in local content marketing, social amplification, or community engagement is a bonus;

    
    
  
  
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    Preferred backgrounds: Experience from retail, FMCG, or transactional internet platforms (e-commerce, food delivery, mobility, digital payments);

    
    
  
  
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    Native in Portuguese. Conversational for either Business English or Chinese.