DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

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#LI-Hybrid

Lead the Mexico advertising sales team to develop and execute localized sales strategies, unlock growth opportunities in the LatAm market, and drive commercialization breakthroughs for DiDi's advertising platform within mobility scenarios.

1. Strategy & Revenue Ownership

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  Develop annual advertising sales strategy for Mexico, setting quarterly/monthly revenue targets with full P&L ownership

  
  


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  Design tiered client management strategies for key accounts (brands/4A agencies/local merchants)

  
  


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  Monitor competitive landscape (e.g., Uber Ads, Meta) and optimize pricing/resource allocation

  
  

2. Team Leadership & Enablement

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  Build and manage 10+ member sales team (Account Managers, Sales Ops, Strategy)

  
  


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  Establish training programs: product updates, negotiation skills, industry trends

  
  


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  Design incentive structures (OKR/KPI) to drive key account acquisition

  
  

3. Product Localization & Solutions

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  Collaborate with global product teams to adapt advertising products for local markets (e.g., in-ride ads, post-payment placements)

  
  


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  Architect custom solutions leveraging ad formats 

  
  


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  Develop sales toolkits: pricing models, ROI calculators, industry case studies

  
  

4. Cross-functional Collaboration

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  Represent DiDi Ads at industry events to expand agency partnerships

  
  

• 7+ years in digital advertising sales with 3+ years team leadership (programmatic/platforms preferred)


• Experience at leading media platforms (Google Ads, Meta) strongly valued


• Mastery of LatAm advertising ecosystems (programmatic buying, anti-fraud measures.


• Proficiency in Salesforce, DSP/SSP platforms, and BI tools.


• Language: Native Spanish, Business English fluency (daily collaboration with NY/Beijing HQ).

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.

I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms