DiDi Global

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Regional Marketing Manager - 99Food

Job Locations BR-SP-Sao Paulo
ID 2025-14871
Category
Marketing & Design
Employee Class
Regular

Company Overview

If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey.

 

We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet!). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay).

 

To make life easier for millions of people every day, since 2018, we have been part of DiDi DiDi Global Inc., the world’s leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more.

 

Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results.

#LI-Hybrid

Team Overview

 The Regional Marketing Manager plays a key role in connecting 99Food’s national marketing strategy to regional commercial realities. You’ll be responsible for leading city-specific restaurant marketing initiatives to accelerate sign-ups, platform readiness, and brand consistency — while engaging with local stakeholders and key restaurant partners to drive business growth.

Role Responsibilities



  • Leading regional marketing plans to support restaurant acquisition, onboarding readiness, and promotional engagement across key cities.




  • Driving restaurant and consumer marketing initiatives that are directly tied to city-level revenue and operational goals.




  • Developing city-specific engagement campaigns, including in-app strategies and local events when relevant.




  • Supporting rollout of national promo and brand campaigns at the regional level, ensuring compliance and performance.




  • Partnering with commercial teams and city GMs to understand supply gaps and unlock opportunities with key local accounts.




  • Deploying restaurant-facing materials, including onboarding kits, POS visibility, trade dress, and training content.




  • Monitoring brand perception and execution consistency across cities, ensuring alignment with 99Food’s brand standards.




 

Role Qualifications



  • 4–6 years of experience in regional marketing, field marketing, trade marketing, or brand execution.




  • Strong knowledge of local market dynamics and how to activate commercial partners on the ground.




  • Experience leading initiatives that directly impact business results at a city or regional level.




  • Excellent project management and communication skills.




  • Experience working with sales or commercial teams to unlock supply-side growth.




  • Passion for operational excellence and tactical execution across multiple cities.




  • Fluency in Portuguese and intermediate to advanced English.




 

EEO Statement

  • We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
  • We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
  • We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
  • We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
  • We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
  • We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.
Diversity & Inclusion

Diversity is not a future vision or a wish for something we want someday; it is a non-negotiable value of who we are today.

 

We embrace inclusion, plurality, and respect, and to achieve this, we rely on the governance of the Diversity Committee, which works alongside HR, our leadership, and identity groups—99Adapta, 99Afro, 99Colors, 99Womem, and 99Familys.

 

This is our ongoing journey, with much more still to come.

 
We reinforce that this position is open to everyone, including pregnant people and people with disabilities (PwD).
 
I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms

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