DiDi Global

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Commercial Marketing Senior Manager

Job Locations BR-SP-Sao Paulo | BR-SP-Sao Paulo
ID 2025-14872
Category
Marketing & Design
Employee Class
Regular

Company Overview

If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey.

 

We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet!). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay).

 

To make life easier for millions of people every day, since 2018, we have been part of DiDi DiDi Global Inc., the world’s leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more.

 

Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results.

#LI-Hybrid

Team Overview

 At 99Food, the Restaurant Marketing Senior Manager will lead the strategy and execution of initiatives that drive restaurant acquisition, platform readiness, and promotional engagement at scale. Sitting at the intersection of marketing and commercial operations, this role is pivotal in enabling supply growth while reinforcing brand equity through trade activation and restaurant experience.

Role Responsibilities



  • Leading the restaurant marketing strategy to drive sign-ups, onboarding, and ongoing engagement of partners across the platform.




  • Owning initiatives that directly contribute to city operation and revenue goals through local restaurant and consumer engagement strategies.




  • Overseeing the design and execution of acquisition campaigns, feature education (B-side), trade loyalty initiatives, and in-app promo engagement mechanics.




  • Partnering with Growth, Brand, and Commercial teams to ensure restaurant marketing is aligned with platform goals, city priorities, and brand narratives.




  • Developing trade marketing playbooks and scalable activation toolkits, including in-store visibility (POS materials, trade dress) and brand compliance strategies.




  • Driving development and deployment of restaurant-facing communications, including training platforms, benefit programs, and engagement content.




  • Managing agency and vendor relationships for creative, production, and trade deployment needs.




 

Role Qualifications



  • 10+ years of experience in B2B, Marketplaces or trade marketing, ideally in tech, retail, or F&B.




  • Experience leading cross-functional teams and orchestrating large-scale partner campaigns.




  • Deep understanding of local trade dynamics and the levers that move small and medium businesses.




  • Strong planning, communication, and leadership skills with a track record of executional excellence.




  • Strategic thinking paired with hands-on attitude in fast-paced environments.




Fluency in Portuguese and English.

EEO Statement

  • We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
  • We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
  • We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
  • We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
  • We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
  • We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.
Diversity & Inclusion

Diversity is not a future vision or a wish for something we want someday; it is a non-negotiable value of who we are today.

 

We embrace inclusion, plurality, and respect, and to achieve this, we rely on the governance of the Diversity Committee, which works alongside HR, our leadership, and identity groups—99Adapta, 99Afro, 99Colors, 99Womem, and 99Familys.

 

This is our ongoing journey, with much more still to come.

 
We reinforce that this position is open to everyone, including pregnant people and people with disabilities (PwD).
 
I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms

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