DiDi Global

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CRM Analyst

Job Locations BR-SP-Sao Paulo
ID 2025-14873
Category
Marketing & Design
Employee Class
Regular

Company Overview

If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey.

 

We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet!). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay).

 

To make life easier for millions of people every day, since 2018, we have been part of DiDi DiDi Global Inc., the world’s leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more.

 

Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results.

#LI-Hybrid

Team Overview

We're looking for an analytical and detail-oriented CRM Analyst to optimize our engagement strategies for both our driver and eater database, specifically within the context of 99Food. You'll leverage our CRM platform and extensive user databases to understand behavior, improve retention, and enhance the overall experience for our core users. This role is crucial for data-driven decision-making to support our platform's growth and the continued success of our food product delivery services.


 

Role Responsibilities



  • CRM Platform Management: Administer and configure our CRM (e.g., Salesforce, Braze, HubSpot) to support lifecycle management for both drivers and eaters.




  • Database Analysis: Utilize existing reports and dashboards to analyze key metrics and trends related to driver and eater behavior, engagement, and retention. Identify patterns and insights from our extensive user databases.




  • Campaign Optimization: Support the design and execution of targeted CRM campaigns for drivers and eaters (e.g., onboarding, activation, loyalty, win-back) based on data analysis.




  • Data Segmentation: Assist in maintaining data quality within our driver and eater databases for effective segmentation and personalization.




  • Cross-functional Collaboration: Work closely with product, marketing, operations, and support teams to provide data insights and support CRM-driven initiatives that impact our driver and eater communities.




 

Role Qualifications



  • Bachelor's degree in related field.




  • 2+ years of experience as a CRM Analyst, preferably in a high-volume, B2C environment.




  • Experience working with large user databases, ideally in a marketplace, e-commerce, or on-demand service.




  • Proficiency with a leading CRM platform (e.g., Salesforce Marketing Cloud, Braze, Iterable).




  • Strong analytical skills, comfortable interpreting data from reports and dashboards.




  • Excellent communication and problem-solving skills.




 

EEO Statement

  • We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
  • We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
  • We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
  • We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
  • We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
  • We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.
Diversity & Inclusion

Diversity is not a future vision or a wish for something we want someday; it is a non-negotiable value of who we are today.

 

We embrace inclusion, plurality, and respect, and to achieve this, we rely on the governance of the Diversity Committee, which works alongside HR, our leadership, and identity groups—99Adapta, 99Afro, 99Colors, 99Womem, and 99Familys.

 

This is our ongoing journey, with much more still to come.

 
We reinforce that this position is open to everyone, including pregnant people and people with disabilities (PwD).
 
I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms

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