DiDi Global

Welcome page

User Operations Manager

Job Locations BR-SP-Sao Paulo
ID 2025-14928
Category
Operations & Strategy - Food
Employee Class
Regular

Company Overview

If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey.

 

We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet!). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay).

 

To make life easier for millions of people every day, since 2018, we have been part of DiDi DiDi Global Inc., the world’s leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more.

 

Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results.

#LI-Hybrid

Team Overview

As a key leader in DiDi's food delivery expansion in Brazil, you will spearhead the development of user growth and retention strategies in São Paulo. Utilizing data-driven, localized approaches, you will aim to significantly increase market share and drive business growth.

Role Responsibilities

User Acquisition




  • Develop and execute comprehensive user acquisition strategies across various channels, including viral social media campaigns, Key Opinion Leader (KOL) partnerships, and offline initiatives.




  • Establish seamless conversion paths to onboard users from DiDi's ride-hailing and payment services to the food delivery platform.




  • Optimize and manage the Return on Investment (ROI) of paid advertising channels.




User Retention




  • Design and implement tiered retention programs, including membership schemes, loyalty points systems, and targeted subsidies.




  • Leverage behavioral data to proactively identify and mitigate user churn risks.




  • Establish a robust feedback loop to continuously monitor and enhance the user experience.




Market Analysis & Strategy




  • Develop and implement subsidy strategies with effective risk management protocols.




  • Closely monitor market competition and develop agile response strategies.




  • Provide regular market intelligence reports and key performance indicator (KPI) dashboards.




Cross-functional Collaboration




  • Collaborate closely with product, merchant, growth, and fulfillment teams to ensure seamless strategy execution and alignment.



Role Qualifications

Essential:




  • Proven experience in Brazilian internet operations, preferably in food delivery, e-commerce, or mobility.




  • Native-level fluency in Portuguese and professional proficiency in English.




  • Strong analytical skills with expertise in data analysis and strategic attribution.




Preferred:




  • Experience in launching and scaling new platform businesses and facilitating cross-service conversions.




  • Demonstrated success in:





    • Executing viral social media campaigns.




    • Developing and managing subsidy risk-control frameworks.




    • Conducting in-depth competitive intelligence analysis.





  • Established professional network within the São Paulo market.




 

EEO Statement

  • We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
  • We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
  • We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
  • We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
  • We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
  • We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.
Diversity & Inclusion

Diversity is not a future vision or a wish for something we want someday; it is a non-negotiable value of who we are today.

 

We embrace inclusion, plurality, and respect, and to achieve this, we rely on the governance of the Diversity Committee, which works alongside HR, our leadership, and identity groups—99Adapta, 99Afro, 99Colors, 99Womem, and 99Familys.

 

This is our ongoing journey, with much more still to come.

 
We reinforce that this position is open to everyone, including pregnant people and people with disabilities (PwD).
 
I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms

Options

Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed