DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

For more information, please visit: www.didiglobal.com/news

#LI-Hybrid

We’re looking for a strategic, data-driven, and creative Social Media Manager to lead the organic and paid social media strategy for our financial products, including cash loans and credit cards. This role will be responsible for growing our digital presence, engaging with our community, amplifying branding efforts, and supporting performance marketing through targeted paid campaigns. The ideal candidate is experienced in social media management within highly regulated industries and knows how to combine compliance with compelling storytelling and user engagement.

Strategy & Execution

• Develop and execute end-to-end organic and paid social media strategies aligned with business goals and user needs across platforms (Instagram, Facebook, TikTok, YouTube, X, LinkedIn, etc.).


• Define content pillars and editorial calendars for both cashloan and credit card products, working closely with internal product, content, and creative teams.


• Lead the implementation of always-on and tactical paid social campaigns that drive awareness, consideration, and conversion.


• Monitor emerging trends, platform innovations, and changes in algorithms to adapt strategies accordingly.

Content & Community Management

• Oversee day-to-day content creation (briefing, approvals, publishing), ensuring alignment with tone, compliance, and branding.


• Manage community engagement, responding to users in an informed, professional, and timely manner.


• Collaborate with the design and copy teams to produce platform-optimized assets and messaging.

Performance & Insights

• Track, analyze, and report performance of both paid and organic content, extracting insights and identifying opportunities to optimize.


• Run A/B tests to improve reach, engagement, and conversion.


• Social Listening constant analysis to understand the oportunities on comms & campaigns

Influencer Marketing & Brand Amplification

• Support the execution of influencer campaigns, working alongside the Branding teams to identify relevant partners and measure impact.


• Amplify branding initiatives and key product messages through social storytelling and social-first adaptations of campaigns.

Cross-functional Collaboration

• Work closely with Operations,field marketing, brand, product, legal, and CX teams to ensure social media efforts are aligned with business priorities, brand values, and compliant with regulatory standards.


• Serve as the social media expert within integrated marketing campaigns and new product launches.

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.


• 4+ years of experience managing social media in a fast-paced or regulated industry; experience in fintech or financial services preferred.


• Proven track record in both organic growth and paid performance across multiple platforms.


• Strong understanding of social media analytics, paid campaign performance, and creative optimization.


• Experience working with influencers and branded content partnerships.


• Excellent writing, content curation, and project management skills.


• Familiarity with legal/compliance constraints in the financial sector.


• Proactive, collaborative, and adaptable to change with a strong sense of ownership.


• Comfortable managing multiple campaigns and deadlines simultaneously.

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.

I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms