DiDi Global

Competitive Intelligence & Social Insights Coordinator

Job Locations BR-SP-Sao Paulo
ID 2025-15171
Category
Customer Experience
Employee Class
Regular

Company Overview

If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey.

 

We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet!). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay).

 

To make life easier for millions of people every day, since 2018, we have been part of DiDi DiDi Global Inc., the world’s leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more.

 

Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results.

#LI-Hybrid

Team Overview

We are looking for a Competitive Intelligence and Social Insights Coordinator to join our Customer Experience (CX) team, a high-impact area that translates public sentiment and market dynamics into strategic decisions. This role is pivotal in shaping CX strategies by identifying actionable opportunities and early warning signs that may affect brand health, reputation, or business performance.


You’ll be part of a cross-functional and collaborative environment, helping us stay ahead in a competitive landscape by connecting the dots between what customers say, what competitors do, and what we should act on fast.

Role Responsibilities

Social Media Monitoring & Insight Generation




  • Identifying operational, reputational, or product opportunities through deep analysis of social media behavior and real-time conversation trends.




  • Leveraging advanced listening tools (e.g., Brandwatch, Sprinklr, Stilingue) to monitor sentiment, brand perception, and market signals.




  • Delivering weekly and ad-hoc insight reports that inform key decisions across the business.




Stakeholder Collaboration




  • Partnering with core teams such as Marketing, Brand, Safety & Security, Risk, Fraud, Legal, and others to deliver actionable insights aligned to each domain's objectives.




  • Connecting quantitative data with qualitative feedback to improve user experience and journey across touchpoints.




Competitive Intelligence




  • Tracking competitor strategies, pricing, marketing campaigns, and reputational movements across the Food, Mobility, and Fintech sectors.




  • Identifying emerging risks, viral potential topics, or industry shifts that could impact our position — and proposing proactive mitigation plans.




  • Supporting strategic presentations, dashboards, or war rooms during critical brand moments or launches.




Social Media & Culture Expert




  • Being the go-to person on social media dynamics, new platform features, and behavioral trends — from Instagram Reels to X viral threads.




  • Mapping content trends and user sentiment that impact brand image, acquisition, retention, or NPS.




Cross-Business Collaboration




  • Working across different departments and geographies, managing diverse demands while maintaining prioritization and autonomy.




  • Helping build a culture of insight-driven decision-making through storytelling, stakeholder education, and scalability of reports.



Role Qualifications



  • Bachelor’s degree in Marketing, Business, Communications, Journalism, or related areas.




  • 3–5 years of experience in competitive intelligence, social insights, customer experience, or strategy roles.




  • Hands-on experience with listening tools (e.g., Brandwatch, Sprinklr, Stilingue) and strong command of social media analytics.




  • Analytical mindset and problem-solving skills to turn fragmented data into clear narratives and strategic recommendations.




  • Previous exposure to CX operations, community engagement, or reputational risk management is a strong plus.




  • Advanced English is essential for this role, while intermediate Spanish is a strong plus..




  • Excellent written and verbal communication skills, including experience presenting to senior leadership.




  • High cultural awareness, ability to interpret digital language, and passion for staying up to date with internet culture.




  • Familiarity with crisis monitoring, PR-sensitive topics, or reactive strategies in fast-paced environments.



EEO Statement

  • We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
  • We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
  • We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
  • We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
  • We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
  • We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.
Diversity & Inclusion

Diversity is not a future vision or a wish for something we want someday; it is a non-negotiable value of who we are today.

 

We embrace inclusion, plurality, and respect, and to achieve this, we rely on the governance of the Diversity Committee, which works alongside HR, our leadership, and identity groups—99Adapta, 99Afro, 99Colors, 99Womem, and 99Familys.

 

This is our ongoing journey, with much more still to come.

 
We reinforce that this position is open to everyone, including pregnant people and people with disabilities (PwD).
 
I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms

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