DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

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#LI-Hybrid

We’re looking for a Brand Strategy Manager who’s not just brilliant at connecting the dots, but who sees the whole chessboard—from culture and creativity to data and business growth. This is a role for a sharp thinker, bold doer, and culture shaper who believes brand is a business driver. 

You’ll connect the business ambition with the brand vision to create the MKTG plan for passengers — strategically, creatively, and commercially.

• Design strategic brand Field marketing plan that unlocks growth across markets, blending brand building with performance impact.


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  Partner closely with Insights, Growth, Product, and Media teams to create strategies that land with users and move the business needle.

  
  


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  Lead and brief teams at the level of Julian Cole — structured, insightful, inspiring.

  
  


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  Turn brand health trackers, market data, trends and user signals into clear opportunities for brand and product to grow.

  
  


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  Identify barriers, tensions, and passion points of users to shape messaging, campaigns, and innovation that matter.

  
  


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  Guide the creation of culturally relevant campaigns and initiatives that build love and drive sales.

  
  


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  Bring a sharp POV on media strategy—able to challenge plans, optimize mixes, and spot smart risks.

  
  


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  Lead cross-functional teams and influence stakeholders with clarity, energy, and conviction.

  
  


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  Thrive in a fast-paced environment, knowing when to zoom out for the big picture and when to go deep in the detail.

  
  


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  Foster a culture of curiosity, empathy, and performance ambition within the team.
  

  
  

• You think like a strategist, act like a creative, and speak like a business partner.


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  You believe data is a weapon and use it to inform bold, smart decisions.

  
  


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  You’ve built brand strategies that both influence culture and drive business outcomes.

  
  


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  You’re passionate about understanding people deeply—what drives them, what blocks them, what excites them.

  
  


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  You don’t just want to do what works—you want to challenge what’s possible.

  
  


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  You love working at the intersection of creativity, business, and technology.

  
  


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  You’ve led teams and projects with impact and heart.
  

  
  

Experience We're Looking For

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  6–8 years of experience in brand strategy, planning, or marketing strategy—ideally in high-growth, fast-paced environments.

  
  


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  Proven experience developing integrated brand strategies across ATL, digital, content, and product.

  
  


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  Strong understanding of media, comms planning, and creative development.

  
  


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  Experience working with or within business stakeholders, creative/media agencies.

  
  


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  Familiar with brand health tracking, user research, and data-led brand decision-making.

  
  


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  Excellent storytelling and brief-writing skills.

  
  

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.

I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms