DiDi Global

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Trade Marketing Manager - 99Food

Job Locations BR-SP-Sao Paulo
ID 2025-15315
Category
Marketing & Design
Employee Class
Regular

Company Overview

If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey.

 

We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet!). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay).

 

To make life easier for millions of people every day, since 2018, we have been part of DiDi DiDi Global Inc., the world’s leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more.

 

Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results.

#LI-Hybrid

Team Overview

At 99Food, we believe our restaurants are at the heart of the experience we deliver. The Trade Marketing Manager will be responsible for leading initiatives that bring our brand to life inside our partners’ locations and across their customer touchpoints. This role will drive adoption, visibility, and engagement through trade activation, POS excellence, and restaurant-facing programs that help grow our business and theirs.

Role Responsibilities



  • Developing and executing the trade marketing strategy to increase restaurant readiness, online rate, and engagement with promotions.




  • Designing scalable programs to support restaurant onboarding, trade dress, visibility materials, and brand compliance across all cities.




  • Owning the creation and deployment of POS materials, merchandising guidelines, and toolkits to elevate 99Food’s presence at the point of sale.




  • Collaborating with Regional Marketing, Commercial, and Restaurant Marketing teams to plan and activate local trade campaigns aligned with city operation and revenue goals.




  • Leading the development of training and engagement platforms for restaurants, including courses, loyalty programs, and benefit initiatives.




  • Tracking adoption and execution of trade marketing initiatives, generating insights to continuously optimize impact.




  • Managing external agencies and suppliers for production, logistics, and deployment.



Role Qualifications



  • 5+ years of experience in trade marketing, field marketing, or retail marketing roles — ideally in food service, consumer goods, or tech marketplaces.




  • Strong project management skills and a track record of executing high-impact trade initiatives at scale.




  • Experience working closely with commercial teams to drive adoption and performance in partner networks.




  • Knowledge of how to measure trade marketing effectiveness and optimize investments.




  • Excellent communication and relationship-building skills with both internal and external stakeholders.




  • A proactive, hands-on mindset and passion for driving results in a fast-paced environment.




  • Fluency in Portuguese and proficiency in English.



EEO Statement

  • We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
  • We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
  • We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
  • We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
  • We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
  • We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.
Diversity & Inclusion

Diversity is not a future vision or a wish for something we want someday; it is a non-negotiable value of who we are today.

 

We embrace inclusion, plurality, and respect, and to achieve this, we rely on the governance of the Diversity Committee, which works alongside HR, our leadership, and identity groups—99Adapta, 99Afro, 99Colors, 99Womem, and 99Familys.

 

This is our ongoing journey, with much more still to come.

 
We reinforce that this position is open to everyone, including pregnant people and people with disabilities (PwD).
 
I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms

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