DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

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#LI-Hybrid

We’re on the lookout for a creative, analytical and motivated person who wants to begin a career in the Marketing team, by joining us as a  Passenger Marketing Intern for our Spanish-Speaking-LATAM business. You will join our marketing department at an exciting time. The company is growing rapidly and much of this growth is being driven by our marketing activity.

You will be reporting to the Passenger Marketing Lead and will be providing vital support in Marketing Analytics, Reporting, Campaign Optimization, Launch of new cities projects and social media campaigns coordination. You should be naturally creative but also be driven by data-facts, trends, and objectives to contribute in the execution of the different campaigns and initiatives.

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  Coordinate with several stakeholders in the Rides Business for the implementation of different campaigns, initiatives and communications to foster acquisition, engagement, and/or retention of passengers. 

  
  


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  Data analysis for channel performance, campaign monitoring, result presentations & administrative processes support.

  
  


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  Remain fully informed on market trends, other parties research and implement best practices

  
  


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  Deep dive in customer service interactions to identify qualitative insights and improvement opportunities across our SSL markets

  
  


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  Monitor key acquisition metrics during new launches

  
  


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  Support relevant market research and A/B tests to identify insights 

  
  


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  Manage communication with social media & influencers team and agency to develop and implement relevant campaigns for each country.

  
  

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  Candidate should be based in Bogotá and have at least 12 months before graduating

  
  


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  Students of bachelor’s degree ( Marketing, Business Administration, Communication management, International Business, Operations Management or related Education Entrepreneur Business Intelligence).

  
  


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  Fluent English and Spanish

  
  


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  Strong analytical and critical thinking skills and strong attention to detail

  
  


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  An interest for learning new operational systems. 

  
  


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  Good knowledge of PowerPoint and Excel. 

  
  


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  The ideal candidate is team-player, structured, organized, multitasker, independent thinker, proactive, energetic and data-driven. 

  
  


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  Hands-on and willing to find creative solutions to everyday challenges (Not afraid of asking questions, lead and challenge the status quo).

  
  


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  Ability to work 6 hours per day, 5 days a week

  
  

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.

I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms