DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

For more information, please visit: www.didiglobal.com/news

#LI-Hybrid

You’ll be part of the Commercial Enablement team at 99Food, responsible not only for sales performance but also for cultivating the spirit, identity, and pride of our national salesforce.

As Sales Engagement Specialist – Culture, your mission is to help shape and amplify the sales culture across the company. You will lead rituals, routines, recognition programs, and internal movements that celebrate our way of selling, reinforce our values, and build a strong sense of belonging and pride among Business Developers.

This role is perfect for someone passionate about human connection, team spirit, and cultural rituals that inspire performance.

• Drive and evolve rituals to recognize top-performers, share BD highlights, and storytelling moments across the sales community.


• Execute recognition and celebration programs that boost motivation and reinforce cultural values in daily operations.


• Help bring the Sales Culture Playbook to life, embedding values and expectations in onboarding, training, and day-to-day communication.


• Partner with Comms and Design to create audiovisual content and campaigns that elevate stories from the field and reinforce our identity.


• Coordinate moments that strengthen connection between HQ and the field, promoting a unified voice and sense of purpose.


• Monitor and measure team sentiment, engagement levels, and cultural adoption through surveys, feedback loops, and participation metrics.


• Collaborate closely with the Sales Engagement Manager and HR/People team to ensure alignment of cultural initiatives with broader people and performance strategies.

• 2+ years of experience in Internal Communications, Sales Culture, Employee Experience, or People Engagement roles.


• Creativity and sensitivity to build emotional connection and pride through cultural movements.


• Experience with content creation (video, design, social-style comms) and tools like Canva, Slides, or basic video editing apps.


• Passion for team rituals, celebrations, symbolic moments, and recognition frameworks.


• Ability to handle multiple projects simultaneously and manage cross-functional relationships.


• A strong communicator and natural connector, someone who builds trust and energy wherever they go.

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.

I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms