DiDi Global

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DriverLAB SR. MARKETING MANAGER

Job Locations BR-SP-Sao Paulo
ID 2025-16329
Category
Marketing & Design
Employee Class
Regular

Company Overview

If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey.

 

We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet!). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay).

 

To make life easier for millions of people every day, since 2018, we have been part of DiDi DiDi Global Inc., the world’s leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more.

 

Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results.

#LI-Hybrid

Team Overview

DriverLAB is 99’s innovation hub, created to design and implement solutions that improve drivers’ well-being and increase their earnings. Initiatives include 99Classificados (vehicles sales platform), 99Abastece (fuel discount program) and the Alliance for Sustainable Mobility to accelerate EV adoption. This vertical aims to scale these initiatives at pace, driving accelerated growth and profitability for the company while creating lasting impact for drivers and urban mobility.


We are looking for a Sr. Marketing Manager to lead the marketing strategy for this vertical, shaping its positioning and building impactful strategy & campaigns that connect business goals, drivers’ needs, and brand purpose.


 

Role Responsibilities


  • Defining and executing DriverLAB’s short-, mid- and long-term marketing strategy & plans, aligned with company objectives, innovation vision, and profitability goals.

  • Leading campaigns for initiatives like 99Abastece, and new products pipeline.

  • Driving city launch marketing plans, ensuring localized strategies for growth looking for penetration, engagement and conversion of the leads

  • Designing and managing CRM and owned-channel communication flows, strengthening penetration of the initiatives, engagement and retention of drivers.

  • Planning and executing events, roadshows, and conventions for the sales and operations teams, ensuring alignment with business priorities.

  • Partnering with agencies, internal teams, and external stakeholders to deliver best-in-class creative and impactful activations.

  • Managing budget and KPIs, ensuring efficiency, ROI, and measurable impact on brand and business goals.

  • Leading and developing a high-performing marketing team, setting clear goals, building capabilities, and fostering a culture of excellence.



 

Role Qualifications


  • 7+ years or more of experience in marketing, ideally in retail, automobile or service industries.

  • Experience in offline campaigns, city launches, CRM/owned channels, PDV activations, trade marketing and event management.

  • Experience working closely with sales/commercial stakeholders, with shared accountability for conversion and revenue outcomes.

  • Strong balance between strategic vision and hands-on execution.

  • Experience managing agencies, budgets, and influencing senior stakeholders.

  • Strong people leadership skills, with a history of building and developing high-performing teams.

  • Passion for mobility, innovation, and driving positive impact for society.

  • Fluency in English

EEO Statement

  • We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
  • We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
  • We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
  • We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
  • We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
  • We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.
Diversity & Inclusion

Diversity is not a future vision or a wish for something we want someday; it is a non-negotiable value of who we are today.

 

We embrace inclusion, plurality, and respect, and to achieve this, we rely on the governance of the Diversity Committee, which works alongside HR, our leadership, and identity groups—99Adapta, 99Afro, 99Colors, 99Womem, and 99Familys.

 

This is our ongoing journey, with much more still to come.

 
We reinforce that this position is open to everyone, including pregnant people and people with disabilities (PwD).
 
I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms

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