DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

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The Regional Operations Team serves as the strategic brain behind local market performance, fully accountable for business outcomes in each region. We focus on understanding the dynamics of local merchants, realizing user growth, and coordinating delivery services to ensure seamless operations.

With a results-driven mindset and a strong emphasis on cross-functional collaboration, the team drives merchant growth and engagement, refines the user journey, and works closely with delivery partners to improve service quality.

At the same time, the team also drives user operations, focusing on acquisition, retention, and engagement through data insights, incentive design, and in-app campaign optimization, continuously enhancing user experience and loyalty.

We don't just operate — we manage and grow the local market with precision and purpose.

• Responsible for merchant base size, activity, and healthy business performance.


• Signing & Planning： Analyze merchant performance, identify growth opportunities across multiple dimensions, and guide the BD team to acquire high-value merchants efficiently.


• Operations Policy: Utilize policy adjustments to guide merchants toward high-quality information presentation, address merchant issues, enhance merchant activity and per-merchant yield, and ensure healthy platform operation.


• Merchant Marketing： Develop merchant marketing strategies, mobilize merchant subsidy resources, and coordinate with the BD team to drive implementation.


• Honeycomb Competition： Build a battle map, formulate exclusive strategies for premium merchants, benchmark merchant activities, and increase market share.


• Targets & Budget： Plan budget allocation, set recommended targets, establish cross-functional alignment, and evaluate and review strategy effectiveness.


• Cross-functional Collaboration： Collaborate with the Delivery side to balance supply and demand, and optimize the delivery experience.

• Bachelor's degree or higher; 3+ years of experience; prior experience in Internet merchant/partner strategy operations or business analytics preferred.


• Excellent logical and structured thinking; strong ability to synthesize and distill insights; data-aware with solid data analysis skills.


• Integrity, strong communication and collaboration skills, and self-driven.


• English proficiency is required to work in a language environment.

Preferred

• International/global business experience


• Proficiency in SQL


• Extroverted/Outgoing personality friendly for cross-team collaboration

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.

I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms