DiDi Global

Welcome page

Marketing Analyst - Vaga afirmativa para Pessoas Negras

Job Locations BR-SP-Sao Paulo
ID 2025-16529
Category
Marketing & Design
Employee Class
Regular

Company Overview

If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey.

 

We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet!). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay).

 

To make life easier for millions of people every day, since 2018, we have been part of DiDi DiDi Global Inc., the world’s leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more.

 

Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results.

#LI-Hybrid

Team Overview

We are seeking a highly motivated Senior Marketing Analyst, dedicated to building a standout brand, driving user engagement, and delivering impactful projects. In this role, you will collaborate closely with cross-functional stakeholders to create campaigns that generate real value for our users and strengthen our brand’s presence. Your ability to communicate effectively, influence decisions, and manage projects end-to-end will be crucial to success.


 

Role Responsibilities


  • Create and refine communications: Leverage data-driven insights to develop impactful, on-brand materials—such as product sheets, case studies, and pitch decks—tailored to each stage of the B2B customer journey.

  • Manage and analyze marketing initiatives: Partner with cross-functional stakeholders to plan, launch, and assess campaigns—ensuring timely, effective delivery and applying insights to optimize future efforts.

  • Leverage brand visibility inside client environments: Identify and execute tactics—such as co-branded materials and targeted outreach—that reinforce brand value, foster engagement, and strengthen client relationships.

  • Supporting internal B2B teams: Collaborate with various departments to align on objectives, coordinate campaign deliverables, and ensure messaging resonates with both prospective and existing customers.

  • Gather and incorporate feedback: Regularly collect input from clients and internal teams to refine content, strategies, and project execution—driving continuous improvement in campaign outcomes and user satisfaction.

Role Qualifications


  • Bachelor’s degree in Marketing, Communications, or a related field; MBA is a plus.

  • 4+ years of experience in B2B marketing management, preferably within mobility or tech.

  • B2B marketing expertise: Proven experience creating and executing campaigns that drive brand visibility and engagement in business-to-business settings.

  • Outstanding communication skills: Ability to craft compelling materials for diverse audiences and clearly convey complex ideas to internal and external stakeholders.

  • Strategic thinking and adaptability: A track record of identifying opportunities, overcoming challenges, and pivoting strategies as needed to maintain momentum.

  • Project management acumen: Experience coordinating cross-functional teams, tracking deliverables, and ensuring timely, high-impact results in a fast-paced environment.

  • Analytical mindset: Skilled in using data and insights to refine content, optimize processes, and continually improve campaign performance.

  • Collaborative spirit: Demonstrated success building partnerships across departments and with clients, fostering cooperation to achieve shared goals.

EEO Statement

  • We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
  • We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
  • We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
  • We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
  • We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
  • We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.
Diversity & Inclusion

Diversity is not a future vision or a wish for something we want someday; it is a non-negotiable value of who we are today.

 

We embrace inclusion, plurality, and respect, and to achieve this, we rely on the governance of the Diversity Committee, which works alongside HR, our leadership, and identity groups—99Adapta, 99Afro, 99Colors, 99Womem, and 99Familys.

 

This is our ongoing journey, with much more still to come.

 
We reinforce that this position is open to everyone, including pregnant people and people with disabilities (PwD).
 
I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms

Options

Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed