DiDi Global

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Merchant Promo Senior Manager

Job Locations BR-SP-Sao Paulo
ID 2025-16711
Category
Operations & Strategy - Food
Employee Class
Regular

Company Overview

If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey.

 

We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet!). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay).

 

To make life easier for millions of people every day, since 2018, we have been part of DiDi DiDi Global Inc., the world’s leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more.

 

Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results.

#LI-Hybrid

Team Overview

The Merchant Promo team is responsible for designing and executing the promotional and communication strategy that drives merchant growth and platform competitiveness. Acting as a bridge between commercial, marketing, and operations, this team ensures that promotional investments and campaigns deliver measurable impact for both partners and the business. As Merchant Promo Senior Manager, you will lead category-level promo strategies, field activation plans, and launch campaigns for key accounts, ensuring alignment with commercial goals and sustainable growth.

Role Responsibilities


  • Developing and executing promotion field strategies to drive growth across merchant categories.

  • Designing category-specific promo plans to optimize sales, margins, and competitiveness.

  • Leading launch campaigns for key accounts, coordinating commercial and marketing actions.

  • Collaborating with Marketing to design and deliver merchant-focused communication campaigns (including in-app visibility, trade marketing, and offline activations).

  • Partnering with Sales, Ops, and Finance to ensure that promo investments are ROI-driven and measurable.

  • Monitoring and analyzing promo performance, providing data-driven insights to refine strategies.

  • Benchmarking competitors’ promotional activities to identify opportunities and gaps.

  • Scaling best practices and building playbooks for merchant promotions across categori

Role Qualifications


  • 5+ years of experience in promotions, trade marketing, category management, or commercial strategy (retail, e-commerce, or CPG preferred).

  • Strong analytical skills and a data-driven mindset, with ability to measure ROI and optimize promo investments.

  • Proven track record in campaign design and cross-functional execution.

  • Excellent communication and stakeholder management skills to influence sales, marketing, and external partners.

  • Strategic thinking with entrepreneurial and hands-on approach.

  • Experience in fast-paced or tech-driven environments (desired).

  • Portuguese proficiency (mandatory); English highly recommended; Mandarin is a strong plus.

EEO Statement

  • We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
  • We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
  • We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
  • We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
  • We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
  • We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.
Diversity & Inclusion

Diversity is not a future vision or a wish for something we want someday; it is a non-negotiable value of who we are today.

 

We embrace inclusion, plurality, and respect, and to achieve this, we rely on the governance of the Diversity Committee, which works alongside HR, our leadership, and identity groups—99Adapta, 99Afro, 99Colors, 99Womem, and 99Familys.

 

This is our ongoing journey, with much more still to come.

 
We reinforce that this position is open to everyone, including pregnant people and people with disabilities (PwD).
 
I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms

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