DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

For more information, please visit: www.didiglobal.com/news

#LI-Hybrid

The User comms strategy manager role  for DiDi Food across Latin America offers a unique opportunity to lead strategic growth in one of the region’s most dynamic and fast-paced digital ecosystems. We are looking for a seasoned, data-driven strategist passionate about marketing, communications,  user engagement & acquisition, capable of turning complex data into actionable insights and high-impact execution. This role is designed for a manager who can think strategically, drive cross-functional alignment, and deliver outstanding results. You will define and evolve our regional in-app communication and engagement strategy, ensuring that every message, placement, and user experience drives conversion, retention, and long-term loyalty.

• Define and lead the regional strategy for in-app communications and user engagement, ensuring strong alignment with growth, retention, and conversion goals across Spanish-speaking Latin America.


• Partner with cross-functional leads (Marketing, Product, Ops, Creative, and Data Science) to shape initiatives that elevate the overall Eater experience and business impact.


• Identify behavioral and segmentation insights to design personalized journeys and optimize engagement at every lifecycle stage.


• Translate complex data into clear narratives and strategic recommendations for senior leadership.


• Manage cross-country alignment, providing strategic guidance to local marketing and operations teams.


• Evaluate emerging trends, technologies, and methodologies to continuously evolve DiDi Food’s engagement and communication strategy.


• Develop and manage   planning for in-app communications, ensuring alignment with overall business growth goals.


• Implement A/B testing and experimentation to refine communication strategies and identify opportunities for enhancement.


• Utilize data analytics tools and techniques to assess the performance of engagement efforts and in-app communications.


• Act as the main strategic partner for key stakeholders in Operations, Product, and Marketing, balancing short-term priorities with long-term strategic goals.


• Identify key insights, trends, and opportunities to optimize messaging and maximize user engagement.


• Constantly negotiate and communicate with stakeholders to ensure alignment and successful execution of engagement initiatives.


• Lead communication efforts to maximize eater engagement through other channels, including partnerships, PR, SOME,  paid marketing, brand campaigns, and more.


• Work closely with the product team responsible for in-app communications, providing valuable input and insights to guide the product development process of new experiments &  functionalities within the app to enhance communication capabilities..

• 7+ years of experience in marketing strategy, user engagement, or digital communications, ideally within tech, food delivery, or consumer platforms.


• Proven success leading cross-functional projects.


• Excellent communication, storytelling, and stakeholder management skills; able to drive alignment across organizations.


• Deep understanding of user segmentation, lifecycle marketing, and in-app communication ecosystems.


• Hands-on, resourceful, and entrepreneurial mindset, comfortable navigating ambiguity and setting structure in dynamic contexts.


• Bachelor’s degree in Marketing, Communications, Business, or a related field.


• Passion for marketing and communications with a deep understanding of industry trends and best practices.


• Ability to think creatively and strategically to drive marketing initiatives.


• Experience managing high-performing stakeholders


• Used to navigate ambiguous, data-rich environments to define a strategic vision and structure it into actionable components for a team.


• Proficiency in data analytics tools (SQL, Python, R, Power BI, or similar).


• Full proficiency in English and Spanish.

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.

I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms