DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

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As a Senior Brand Analyst focused on Retailers, you will be the creative and strategic bridge between DiDi Groceries and our commercial partners. Your mission is to showcase our retailers through high-impact communication, designing co-branded marketing campaigns and promotions that drive user growth while maintaining a premium brand positioning for the category.

They thrive in fast-paced, dynamic environments, work well independently, and are comfortable navigating ambiguity to uncover market opportunities that align with our strategic goals.

This role reports to the Shop Marketing Manager.

• Retailer Storytelling & Value Prop: Translate high-level business goals into locally tailored communication frameworks that highlight the unique value of our grocery retailers to the end user.


• Co-Branded Campaign Execution: Lead the end-to-end execution of marketing campaigns for key retailers, providing strategic input for creative briefs and ensuring "best-in-class" messaging.


• Strategic Alignment: Connect DiDi’s business ambition with our brand vision to build a meaningful positioning that makes DiDi Groceries the preferred destination for supermarket shopping.


• Data-Driven Insights: Use internal sales data and external market trends to uncover culturally relevant marketing opportunities 


• Promotion Strategy: Partner with the commercial team to design and communicate promotional mechanics that are not only effective in driving sales but also enhance brand equity.


• Cross-Functional Collaboration: Act as the marketing lead, collaborating with Operations, Commercial, and Social Media teams to ensure a 360° approach to retailer visibility. 


• Media & SoMe Strategy: Provide strategic feedback on media plans and Social Media content to ensure retailer partnerships are showcased effectively across all digital touchpoints.

• Have +3 years in marketing or commercial roles, trade marketing preferred 


• Proven local media knowledge;


• Business Acumen: fully understand the role of marketing communication on driving sales and revenue growth. Proven experience on launching sales activation campaigns with uplift on key business metrics;


• Critical Thinking: skillfully analyze problems using brand models or tools, generate a structured approach to solve problems;


• Able to solve issues within the functional area supported by data and consumer insights;


• Creative: able to generate innovative approaches to address problems;


• Passion for high performance: A track record of being an energetic & optimistic team member with a collaborative spirit and the ability to influence and unify cross-functional teams, peers, and leaders;


• Fluent in English and Spanish is mandatory.

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.

I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms