DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

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The Driver Growth team at DiDi is responsible for driving the end-to-end onboarding and lifecycle management of drivers across Latin America. The scope spans multiple acquisition channels, conversion funnel, product, CRM strategies, and lifecycle engagement programs—across product lines and regional markets. The team operates at the intersection of data, product, and operations, with a strong emphasis on analytical rigor and user-centric thinking.

Joining this team offers a unique opportunity to contribute to one of the fastest-growing technology companies in the region. You’ll lead a high-performing, close-knit group focused on launching, scaling, and optimizing initiatives that drectly impact the supply side of our platform. Candidates should be comfortable working in a dynamic environment, balancing strategic thinking with hands-on execution. Strong analytical capabilities and the ability to turn insights into actionable business outcomes are essential for success in this role.

As a Senior Manager within Driver Growth, you will own the strategy and execution of two critical pillars of growth: Top-of-Funnel Acquisition and Conversion, Product, and Lifecycle Optimization across Spanish-speaking Latin America. You will lead and develop two high-performing teams, driving sustainable supply growth through a combination of channel excellence, product-led conversion, and data-driven decision-making.

You will be accountable for defining the vision, priorities, and operating model for your teams—ensuring alignment with broader regional and central strategy while translating goals into clear execution plans and measurable outcomes.

Specifically, you will:

• Own the end-to-end growth strategy across acquisition, conversion, and onboarding, balancing short-term performance with long-term scalability and efficiency.


• Lead two teams:


• An Acquisition team managing top-of-funnel channels


• A Conversion & Product team focused on onboarding funnels, CRM initiatives, in-app experience, and product features that drive activation and early lifecycle success.


• Set direction and priorities for both teams, including channel strategy, experimentation roadmaps, and product initiatives, while ensuring tight linkage to business KPIs.


• Own channel and budget planning, allocation, and optimization across acquisition and conversion, using data to continuously rebalance investments based on performance and strategic goals.


• Design and lead complex, cross-functional initiatives in partnership with Product, S&P, Business Intelligence, Finance, Pricing, Legal, and external partners—driving alignment from strategy through execution.


• Define and monitor success metrics, identify bottlenecks across the funnel, and lead corrective actions through structured problem-solving and rapid iteration.


• Drive a strong experimentation culture, leveraging A/B testing and test-and-learn frameworks to validate hypotheses and scale winning solutions.


• Develop and retain top talent, coaching managers and ICs, setting a high bar for performance, and building a culture of ownership, collaboration, and continuous improvement.


• Navigate ambiguity with confidence, using data, critical thinking, and judgment to make decisions in fast-moving, high-impact environments.
  
  

This role is ideal for a senior leader who enjoys operating at the intersection of growth, product, data, and people leadership, and who is motivated by building systems and teams that scale.

We’re looking for a senior, well-rounded leader who combines strategic thinking with hands-on execution, and who is energized by owning complex growth problems end to end.

You bring:

• 6–9 years of relevant experience in growth, product operations, consulting, investment banking, strategy, or tech operations—ideally within high-growth, data-driven organizations.


• Proven people leadership experience, including leading managers or multi-disciplinary teams, building high performers, and creating accountability and motivation at scale.


• Strong analytical and problem-solving skills, with a data-first mindset and the ability to turn insights into clear business actions.


• Experience working closely with product and CRM teams, including ownership or deep involvement in onboarding funnels, lifecycle initiatives, or in-app experience optimization.


• Hands-on familiarity with experimentation frameworks, including A/B testing design, execution, and interpretation to guide decisions.


• Comfort working with data and tools, including proficiency in Excel / Google Sheets and exposure to SQL, Python, R, or similar analytical tools.


• Strong user-centric thinking, with the ability to deeply understand user needs and align growth and product strategies to a compelling value proposition.


• Excellent stakeholder management skills, with a track record of influencing cross-functional teams and aligning diverse perspectives toward shared goals.


• A proactive, ownership-driven mindset, thriving in ambiguity and comfortable making decisions in fast-paced environments.


• A passion for efficiency and innovation, with curiosity around automation, AI, and scalable processes to improve speed and impact.


• Fluency in English and Spanish, with strong written and verbal communication skills.

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.

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