DiDi Global

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Media Sr. Analyst

Job Locations BR-SP-Sao Paulo
ID 2026-18676
Category
Marketing & Design
Employee Class
Regular

Company Overview

If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey.

 

We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet!). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay).

 

To make life easier for millions of people every day, since 2018, we have been part of DiDi DiDi Global Inc., the world’s leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more.

 

Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results.

#LI-Hybrid

Team Overview

We’re looking for a Senior Media Analyst to join our Media team, playing a key role in analyzing data, consolidating reports, and generating insights that drive smarter media and business decisions across online and offline channels.


This professional will have strong ownership of media performance analysis, supporting budget allocation and strategic planning. We are seeking someone who thrives in a fast-paced environment, demonstrates autonomy in decision-making, and can manage multiple campaign launches simultaneously while maintaining a strategic perspective.


A proactive mindset is essential — anticipating risks, identifying opportunities for optimization, and ensuring efficient media investments. Strong communication skills are also critical, as this role requires close collaboration with internal stakeholders and external partners to ensure alignment across all media initiatives.

Role Responsibilities

 



  • Analyze and monitor media performance across online and offline channels, generating clear insights to support business outcomes.

  • Ensure agile campaign optimization and performance adjustments to guarantee delivery against business goals.

  • Provide clear visibility on campaign progress and results to internal stakeholders and business verticals.

  • Support media budget control and allocation to maximize investment efficiency.

  • Manage external vendors and agency partners, ensuring alignment, performance, and high-quality execution.

  • Identify risks and opportunities proactively, driving continuous improvement across media initiatives.

Role Qualifications


  • Strong experience in media performance analysis across online and offline channels.

  • Proven ability to optimize media investments and drive business results through data-driven decisions.

  • +4 years of experience in media planning, data analysis. 

  • Solid experience managing agencies and external partners.

  • Knowledge of media platforms (Meta, Google Ads, Tiktok, etc.)

  • The ability to work autonomously in fast-paced environments, handling multiple campaigns simultaneously.

  • A proactive mindset, anticipating risks and identifying optimization opportunities.

  • Strong communication skills to engage and align internal stakeholders and business verticals.

  • Detail-oriented, curious, and proactive in identifying improvement opportunities.

EEO Statement

  • We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
  • We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
  • We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
  • We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
  • We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
  • We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.
Diversity & Inclusion

Diversity is not a future vision or a wish for something we want someday; it is a non-negotiable value of who we are today.

 

We embrace inclusion, plurality, and respect, and to achieve this, we rely on the governance of the Diversity Committee, which works alongside HR, our leadership, and identity groups—99Adapta, 99Afro, 99Colors, 99Womem, and 99Familys.

 

This is our ongoing journey, with much more still to come.

 
We reinforce that this position is open to everyone, including pregnant people and people with disabilities (PwD).
 
I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms

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