DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

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Are you an analytical powerhouse who thrives on independence and isn't afraid to challenge the numbers in the room? As a Performance Sr. Analyst at DiDi Food, you'll be the single source of truth for the Growth & User Lifecycle team — the independent measurement layer that keeps a 5M+ MAU, 4-country operation honest.

You'll work directly with the Growth & User Lifecycle Head, owning the full KPI tree across Mexico, Colombia, Peru, and Costa Rica — tracking cohort health, incentive ROI, and A/B test velocity across three lifecycle pods. Unlike most analytics roles that serve a single team, this seat sits above the pods: you report to the Director, your agenda is set by what the business needs to know, and your output shapes how the team prioritizes and invests.

This is your chance to develop a rare cross-functional view of growth — funnel, country, incentive, and supply dynamics all in one seat — and to directly influence how a high-frequency food delivery platform grows across four LATAM markets.

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  Owning the weekly WBR deck independently — produced from raw data, not compiled from pod slides — ensuring the Director walks in informed, not surprised

  
  


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  Maintaining the full lifecycle KPI tree: orders YoY, D7/D30 retention by country, O1–O4 conversion rate, membership attach rate, and LTV

  
  


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  Building and running the incentive ROI model across all lifecycle stages and all four markets — tracking cost per incremental order and flagging spend efficiency issues before they become budget overruns

  
  


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  Managing the A/B test registry: what's running, what's concluded, what won — validating test design before launch and reporting win rates to the Director monthly

  
  


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  Owning the cross-team data feed from Supply and Selection pods — weekly coverage ratios, ETA benchmarks, selection breadth — and applying supply-adjusted diagnosis to every lifecycle metric movement

  
  

Must-Haves:

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  Advanced proficiency in SQL — you write complex multi-table queries, cohort funnels, and retention curves independently

  
  


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  Knowledge in Python or R for cohort modeling, attribution analysis, and incentive ROI modeling 

  
  


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  Experience owning a KPI tree or business performance dashboard end-to-end — not just contributing to one

  
  


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  A track record of presenting data that challenges the room — you don't soften findings to avoid conflict

  
  


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  Strong analytical mindset with the ability to diagnose root cause, not just report movement

  
  


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  Fluent in English and Spanish

  
  

Nice-to-Haves:

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  3–5 years in analytics, growth analytics, or BI in a tech, marketplace, or consumer app environment

  
  


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  Familiarity with A/B test design — segmentation, sample sizing, statistical significance

  
  


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  Experience with incentive economics or promotion ROI modeling

  
  


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  Experience working in a matrix org or multi-country team structure

  
  


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  A bachelor's degree in Business, Economics, Engineering, Computer Science, or a related field

  
  

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.

I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms