DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

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Are you a data-driven analyst with a sharp eye for funnel behavior and a passion for turning new users into loyal customers? As an Acquisition Analyst at DiDi Food, you'll be the analytical engine of the Acquisition pod — the team responsible for bringing new users from their first app install to their first completed order across Mexico, Colombia, Peru, and Costa Rica.

You'll work directly with the Acquisition Manager and the Activation Lead, owning the install-to-first-order funnel, designing and reading A/B tests that improve conversion, and managing CRM campaign briefs for acquisition-stage users. Your work sits at the highest-volume part of the lifecycle funnel

This is a hands-on, high-ownership role in a team that moves fast, tests constantly, and expects its analysts to bring the diagnosis — not just the data.

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  Owning the O0→O1 conversion funnel: diagnosing drop-off by channel, cohort, city tier, and device — and identifying the highest-leverage opportunities to improve install-to-first-order conversion

  
  


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  Maintaining the weekly acquisition funnel dashboard: install volume, O1 conversion rate, cost per first order, and acquisition quality by channel and cohort

  
  


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  Designing and reading A/B tests for the acquisition stage — incentive structure, onboarding flow variants, first-order discount logic — ensuring clean segmentation and logging all results in the team test registry

  
  


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  Producing acquisition quality cohort reports: analyzing whether users from channel X retain at higher rates than channel Y, and feeding that insight directly to the Activation Lead

  
  


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  Supporting the Activation Lead with O1–O4 data pulls and cohort slices when acquisition quality is a potential driver of activation underperformance

  
  


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  Collaborating with cross-functional teams including CRM, Performance Marketing, and Supply — and translating multi-source data into clear, actionable recommendations for the Acquisition Manager

  
  

Must-Haves:

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  Proficiency in SQL — comfortable writing multi-table queries, funnel calculations, and cohort analyses independently

  
  


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  Experience in funnel analysis and conversion rate diagnosis — you don't just report where users drop off, you build hypotheses for why (desirable)

  
  


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  Strong analytical mindset with a structured approach to problem-solving — you diagnose before you act

  
  


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  Excellent communication skills — able to translate data into clear, actionable insights for a non-technical audience

  
  


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  Fluent in English and Spanish

  
  

Nice-to-Haves:

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  1–3 years in growth analytics, performance marketing analytics, or lifecycle/CRM analytics in a tech or consumer app environment

  
  


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  Experience in food delivery, ride-hailing, e-commerce, or a high-frequency consumer platform

  
  


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  Familiarity with A/B test design — segmentation, sample sizing, interpreting results

  
  


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  Python or R for cohort modeling or campaign analysis

  
  


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  Experience with paid acquisition channels (Meta, Google UAC, Apple Search Ads) from an analytics perspective

  
  


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  A bachelor's degree in Business, Economics, Engineering, Computer Science, or a related field

  
  

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.

I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms