DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

For more information, please visit: www.didiglobal.com/news

We’re looking for a detail-oriented, data-driven, and proactive Social Media Sr. Analyst to support the execution and optimization of social media efforts for our financial products, including cash loans and credit cards.

This role offers strong exposure to full-funnel social media strategy, performance marketing, and cross-functional collaboration within a high-growth fintech environment. It will focus on monitoring performance, generating insights, supporting campaign execution, and coordinating with external agencies to ensure high-quality and timely delivery of social media initiatives. You will work closely with the Manager to execute and optimize existing strategies and ensure all efforts are aligned with business goals.

The ideal candidate is passionate about social media, understands platform dynamics, and is eager to grow in a fast-paced and highly regulated environment.

• Support the execution of organic and paid social media campaigns across platforms (Instagram, Facebook, TikTok, YouTube, X, LinkedIn, etc.).


• Act as a day-to-day point of contact for external agencies (social media/content and paid media), ensuring alignment on timelines, deliverables, and expectations.


• Coordinate with agencies to track progress, follow up on deliverables, and ensure campaigns are executed correctly.


• Work closely with the Manager to align execution with overall strategy and priorities.


• Assist in managing content calendars, publishing schedules, and campaign tracking.


• Ensure all content follows brand guidelines and compliance requirements.


• Support in doing regular follow-ups and working sessions with agencies and internal stakeholders (Operations, Brand, Field Marketing) to ensure alignment and smooth execution of campaigns.


• Support the execution, follow-up, and optimization of paid social campaigns in collaboration with the paid media agency, with a focus on follower growth, awareness, and engagement.


• Monitor and support initiatives aimed at increasing followers and improving audience quality across platforms.


• End-to-end coordination and execution of social media dynamics such as giveaways and engagement initiatives, including setup, tracking, winner selection, and prize fulfillment.

• Support the development, consolidation, and presentation of performance reports and dashboards in collaboration with agencies and the Manager, ensuring accuracy, timely delivery, and clear, actionable insights.


• Track, monitor, and analyze performance of social media content and campaigns (organic and paid), working closely with agencies to consolidate data and ensure accuracy and consistency across reports.


• Support the review and interpretation of campaign performance in collaboration with the Manager, identifying key insights and areas of opportunity.


• Proactively propose optimizations and improvements based on performance data and campaign results.


• Monitor and understand analytics platforms such as Meta, TikTok, and social listening tools like Brandwatch to ensure proper tracking and insights generation.


• Assist in social listening analysis to identify trends, audience sentiment, and opportunities.

• Collaborate with agencies to ensure content is optimized based on performance insights and platform best practices.


• Identify top-performing content and recommend improvements or iterations.


• Stay up to date with platform trends, formats, and algorithm changes to inform content optimization.


• Collaborate with agencies to align paid and organic efforts, ensuring learnings from performance campaigns inform content optimization.

• Support the execution of influencer campaigns in collaboration with Branding teams and agencies.


• Support in amplifying branding initiatives and key product messages through social-first adaptations of campaigns.


• Assist in evaluating campaign results and identifying optimization opportunities.

• Work closely with Operations, Brand, Field Marketing, Product, Legal, and CX teams to ensure social media efforts are aligned with business priorities, brand values, broader marketing campaigns and compliance standards.


• Provide regular updates on performance, execution status, and key learnings to the Manager, the Marketing Director, and relevant stakeholders.

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.


•  2 - 5 years of experience in social media, digital marketing, or analytics roles.


• Experience working with external agencies (social media, creative, and paid media).


• Strong analytical skills and ability to interpret data into actionable insights.


• Familiarity with social media platforms and performance metrics.


• Experience with tools such as Excel/Google Sheets, Meta Business Suite, TikTok Analytics, Brandwatch, or similar platforms.


• Good organizational and time management skills, with the ability to manage multiple stakeholders (internal and external).


• Good communication skills, both written and verbal.


• Ability to work in a fast-paced and highly regulated environment.


• Experience working with influencers and branded content partnerships is a plus.


• Attention to detail, strong content understanding, and project management skills.


• Familiarity with legal/compliance constraints in the financial sector.


• Proactive, collaborative, and adaptable to change with a strong sense of ownership.


• Comfortable managing multiple campaigns and deadlines simultaneously.
  

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.

I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms