DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

For more information, please visit: www.didiglobal.com/news

Responsible for shaping growth through marketing by connecting business ambition with brand vision, leading strategic initiatives that unlock user and business value.

Team Profile / Role Description

• Develop and lead marketing strategy and annual plans grounded in business priorities, user needs and growth opportunities.


• Drive user-centric growth by turning consumer insight into solutions, experiences and stronger brand preference.


• Make strategic decisions based on data, leveraging multiple sources of insight to identify growth levers and improve effectiveness.


• Connect business ambition to brand vision, ensuring every initiative builds both performance and long-term equity.


• Lead integrated 360° campaigns with strong creative judgment and executional excellence across touchpoints.


• Bring creative and effective thinking to solve complex business problems with bold yet pragmatic solutions.


• Champion AI and innovation to improve marketing effectiveness, unlock productivity and evolve capabilities.


• Lead through win-win collaboration, influencing cross-functional teams and adding value to culture through high standards and shared success.


• Own large, cross-functional strategic projects, managing risks, resources and impact end-to-end.


• Build systems, not just execute work, improving ways of working, processes and team mechanisms.


• Develop talent and organizational capability, coaching teams and building a high-performance culture.


• Influence through strategic thinking and executive communication, aligning stakeholders and shaping decisions beyond direct scope.


• Build growth by turning user insight, strategic thinking and creative excellence into business and brand impact.

• Own the end-to-end development of growth-driving marketing strategies and translate them into concrete business impact.


• Identify and unlock new sources of growth through data, consumer insight and sharp business diagnosis.


• Lead major 360 campaigns and go-to-market initiatives from strategy to execution, ensuring measurable outcomes.


• Partner with cross-functional teams to solve business challenges, influence priorities and accelerate decisions.


• Turn brand and user insights into actions that improve preference, demand and market competitiveness.


• Apply AI, experimentation and innovation tools to increase marketing effectiveness and scale smarter ways of working.


• Drive high-impact projects across markets, balancing short-term performance with long-term brand growth.


• Raise the bar on team performance by building strong operating rhythms, fostering collaboration and developing talent.


• Act as a strategic thought partner to leadership, bringing clear recommendations rooted in data, creativity and business judgment.

• Proven experience developing growth-driven marketing strategies and leading high-impact 360° campaigns.


• Strong business acumen and data-driven decision making, with the ability to identify sources of growth.


• Deep user centricity and the ability to turn insights into meaningful business and brand solutions.


• Strategic and creative thinking to solve complex challenges with effective, scalable ideas.


• Experience influencing cross-functional stakeholders and leading through collaboration.


• Demonstrated leadership building high-performing teams, strong ways of working and a positive culture.


• Experience leveraging innovation and AI tools to improve effectiveness and unlock new opportunities.


• Strong executive communication and critical thinking, with the ability to connect business ambition to brand vision.


• High impactful leadership

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.

I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms