DiDi Global

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Marketing Senior Analyst

Job Locations BR-SP-Sao Paulo
ID 2026-19929
Category
Marketing & Design
Employee Class
Regular

Company Overview

If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey.

 

We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet!). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay).

 

To make life easier for millions of people every day, since 2018, we have been part of DiDi DiDi Global Inc., the world’s leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more.

 

Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results.

#LI-Hybrid

Team Overview

About the team/role


 


As a Marketing Senior Analyst, you’ll be responsible for courier item retention and the full CRM lifecycle strategy, connecting different 2W categories to strengthen engagement, retention, and cross-category adoption nationwide, with a focus on 99Food and 99Compras. 

Role Responsibilities

In this role you will be...




  • Leading lifecycle CRM strategies and communications plan to increase courier retention, recurrence, and long-term engagement across multiple categories.




  • Developing behavioral journeys and segmented campaigns to drive frequency, reactivation, and cross-category adoption.




  • Lead item retention initiatives, including bags, jackets, and reward-based engagement mechanics.




  • Tracking retention, churn, engagement, and lifecycle performance metrics to identify growth opportunities and optimize supply 99food & 99Compras health.




  • Partnering with Product, CRM, Ops, and regional teams to create integrated courier communication plan




  • Coordinating loyalty initiatives, gamification mechanics, and reward systems to strengthen habit creation and courier preference for 99.




  • Ensuring lifecycle communication consistency across channels, maintaining a strong and cohesive courier experience nationwide.




  • Create report and analysis - data driven oriented - for g



Role Qualifications



  • 2–4 years of experience in marketing operations, CRM,  communication plan strategy and execution




  • Experience with stakeholders relationship (operations team support, product or regional marketing)




  • Strong organizational skills and the ability to manage multiple activations at once.




  • Experience contributing to initiatives that drive measurable outcomes at the local or national level.




  • Attention to detail and passion for hands-on execution in a fast-paced environment.




  • Ability to collaborate with Operational, Product and creative teams mainly effectively.




  • Comfortable with reporting tools and performance tracking.




  • Analytical mindset with attention to detail and ability to track lifecycle, churn, and engagement performance metrics. 




  • Experience supporting integrated communication strategies and cross-functional engagement plans across multiple channels




 

EEO Statement

  • We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
  • We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
  • We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
  • We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
  • We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
  • We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.
Diversity & Inclusion

Diversity is not a future vision or a wish for something we want someday; it is a non-negotiable value of who we are today.

 

We embrace inclusion, plurality, and respect, and to achieve this, we rely on the governance of the Diversity Committee, which works alongside HR, our leadership, and identity groups—99Adapta, 99Afro, 99Colors, 99Womem, and 99Familys.

 

This is our ongoing journey, with much more still to come.

 
We reinforce that this position is open to everyone, including pregnant people and people with disabilities (PwD).
 
I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms

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