DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.
DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.
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#LI-HybridAs a Senior On-Field Sales Trainer, you will be responsible for elevating the execution standards of the commercial field force through strategic field coaching, operational leadership, and business-driven insights.
In addition to reinforcing training content in real sales scenarios, this role coordinates and standardizes the work of the OFST team across multiple cities, ensuring consistency in coaching quality, insight generation, and field execution.
You will act as the bridge between Sales Education, commercial leadership, and strategic stakeholders such as Goal Setting, Campaigns, Product, and Sales Operations, translating field realities into actionable business solutions.
This role combines hands-on field operation with team leadership and stakeholder management, ensuring that trainings generate measurable impact in adoption, performance, and execution quality.
· Conduct strategic field observations (ride-alongs, shadowing, accompany visits) to identify performance, execution, knowledge, and behavioral gaps within sales teams.
· Coordinate and standardize OFST methodologies across cities, ensuring homogeneous coaching quality, actionable feedback, and measurable action plans.
· Reinforce monthly trainings in the field through practical coaching, roleplays, objection handling reinforcement, and real-time execution support.
· Detect national trends, recurring field patterns, and operational stoppers through OFST insights and field observations.
· Translate field insights into actionable recommendations that improve campaign adoption, tool usage, commercial execution, and sales performance.
· Generate visibility for stakeholders and leadership teams regarding field realities, execution risks, commercial blockers, and adoption gaps.
· Act as the operational bridge between strategy and execution, connecting stakeholders with frontline realities.
· Ensure follow-up and traceability of action plans generated from accompany visits, field coaching, and reinforcement sessions.
· Elevate OFST team performance through calibrations, field coaching standards, performance follow-ups, and operational guidance.
· Escalate and replicate best practices across cities and teams to improve consistency and scalability of successful commercial behaviors.
· Model the expected standard of the OFST role through strong field presence, coaching capabilities, operational leadership, and stakeholder influence.
· Support strategic initiatives, product launches, campaigns, and commercial transformations through high-impact field enablement.
· Minimum 4 years of experience in sales, commercial operations, field coaching, or sales leadership roles.
· Minimum 2 years of experience in training, enablement, coaching, or field reinforcement functions.
· Previous experience coordinating teams, leading projects, or driving cross-functional initiatives.
· Strong understanding of sales processes, field operations, and frontline commercial dynamics.
· Proven experience linking training and coaching efforts to business KPIs such as conversion, adoption, productivity, activation, or NPS.
· Excellent coaching, facilitation, observation, and feedback-giving skills.
· Strong analytical and strategic thinking capabilities with ability to transform field observations into actionable business insights.
· Ability to influence stakeholders and drive alignment across multiple teams and priorities.
· High adaptability, autonomy, prioritization, and execution skills in fast-paced environments.
· Experience working with dashboards, operational metrics, or performance tracking tools is highly preferred.
· Educational background in Business, Psychology, Pedagogy, Marketing, Communication, or related fields.
· Intermediate to advanced English proficiency.
We are committed to building inclusive and diverse teams.
At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.
Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.
We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.
I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms
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