DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

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Role Overview

The Head of DiDi studios will lead DiDi’s In-House Creative Agency, responsible for developing and delivering all marketing campaigns and design work across the app and multiple external channels. This role oversees a multidisciplinary team of 20+ creatives and designers distributed across different countries and manages relationships with external creative agencies and partners.

This leader is expected to operate at the intersection of business strategy and creativity, translating business needs, user insights, and growth priorities into impactful creative solutions at scale.

Key Responsibilities

Creative & Strategic Leadership

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  Own the creative vision and output for DiDi’s marketing campaigns and brand experiences across all businesses and channels.

  
  


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  Lead the team into translating business objectives, growth priorities, and user insights into strong creative territories, concepts, and executions.

  
  


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  Act as a strategic partner to marketing ensuring creativity serves clear brand and  business outcomes.

  
  


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  Elevate the quality, consistency, and effectiveness of creative work across markets.

  
  

Team Leadership & Development

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  Lead, inspire, and develop a diverse in-house team of creatives across multiple countries.

  
  


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  Build a high-performance, collaborative culture with clear standards for quality, speed, and accountability.

  
  


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  Set clear priorities, processes, and ways of working to enable efficient execution at scale.

  
  


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  Coach and grow creative leaders within the team, ensuring long-term capability building.

  
  

In-House Agency Operations and external agency management

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  Define and continuously evolve the operating model of DiDi studios, balancing speed, quality, and scalability and finding the right partners to compliment required capabilities. 

  
  


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  Ensure strong collaboration with DiDi Studios, marketing teams, and other internal stakeholders.

  
  

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  Manage external creative agencies and production partners when needed.

  
  


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  Ensure external partners complement internal capabilities and meet DiDi’s creative and business standards.

  
  


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  Own the creative output, integration, and performance of all external collaborations.

  
  

Creative Excellence & Innovation

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  Continuously raise the creative bar, pushing for bold, effective, and culturally relevant ideas.

  
  


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  Stay up to date with creative, design, and technology trends to evolve DiDi’s creative capabilities.

  
  


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  Promote a test-and-learn mindset, using insights and performance data to refine creative work.

  
  

Qualifications & Experience

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  10+ years of experience in creative leadership roles within agencies, in-house studios, or a combination of both.

  
  


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  Proven experience leading large, multidisciplinary creative teams in regional environments.

  
  


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  Strong strategic thinking with the ability to connect business needs to creative opportunities.

  
  


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  Experience managing external agencies and complex creative ecosystems.

  
  


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  Excellent communication and stakeholder management skills.

  
  


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  Experience working in fast-paced, high-growth environments is a strong plus.

  
  

What Success Looks Like

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  Creative work consistently drives business impact and user value.

  
  


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  The in-house agency operates as a trusted strategic partner to the business.

  
  


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  Teams are engaged, developed, and delivering high-quality work at scale.

  
  


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  DiDi’s creative output is distinctive, effective, and culturally relevant across markets.

  
  

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.

I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms