The Regional Operations Team serves as the strategic brain behind local market performance, fully accountable for business outcomes in each region. We focus on understanding the dynamics of local merchants, realizing user growth, and coordinating delivery services to ensure seamless operations.

With a results-driven mindset and a strong emphasis on cross-functional collaboration, the team drives merchant growth and engagement, refines the user journey, and works closely with delivery partners to improve service quality.

At the same time, the team also drives user operations, focusing on acquisition, retention, and engagement through data insights, incentive design, and in-app campaign optimization, continuously enhancing user experience and loyalty.

We don't just operate — we manage and grow the local market with precision and purpose.

Job Responsibilities | What You’ll Do

Own user retention and churn management – Develop and execute lifecycle strategies focused on user retention, frequency improvement, churn prevention, and reactivation, with clear ownership of key user health metrics.

Build user segmentation and lifecycle frameworks – Segment users based on activity level, order frequency, lifecycle stage, churn risk, and behavioral signals, and design differentiated operational strategies for each user cohort.

Identify and prevent user churn – Analyze behavioral changes and early churn signals to identify at-risk users, understand key drivers of frequency decline or inactivity, and develop targeted intervention strategies to reduce user loss.

Design differentiated retention and reactivation strategies – Develop campaigns, incentives, and operational mechanisms tailored to high-, mid-, and low-frequency users, as well as declining and churned users, to improve retention and long-term user value.

Orchestrate cross-channel user communication – Design communication strategies across push notifications, in-app messaging, CRM channels, and off-platform touchpoints, ensuring differentiated content and contact frequency by user segment and lifecycle stage.

Leverage data-driven insights and experimentation – Continuously monitor cohort performance, retention curves, frequency migration, churn rates, and campaign ROI; design A/B tests and translate insights into scalable user operation strategies.

Collaborate cross-functionally to improve user lifecycle performance – Work closely with product, marketing, BD, data science, CRM, and regional teams to develop capabilities and solutions that improve retention, engagement, and reactivation.

Explore and localize lifecycle operation models – Introduce proven user segmentation, retention, and churn-management practices while adapting strategies to local user behaviors and market dynamics in Latin America.

• 2+ years of experience in user operations, growth, CRM, lifecycle management, or related roles, preferably in internet, e-commerce, food delivery, mobility, or other consumer platforms.


• Strong understanding of user lifecycle and segmentation, including retention, churn, reactivation, user frequency, and cohort management.


• Strong analytical skills, with the ability to identify user behavior trends, diagnose performance issues, and translate insights into actionable strategies.


• Data proficiency – Comfortable working with user and business metrics; SQL experience and familiarity with A/B testing are preferred.


• Strong ownership and execution skills, with the ability to independently design, launch, monitor, and optimize user operation initiatives.


• Good command of English for daily communication in an international working environment. Mandarin is a plus.