DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

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We are looking for a highly analytical and business-driven leader to join our Regional Pricing team and help shape the future of courier pricing strategy across the region. As a Pricing Strategy Manager, you will be responsible for designing the pricing strategy and value proposition by courier type, balancing efficiency, supply performance and courier perception. You will lead a team focused on transforming high-level business priorities into scalable pricing strategies, reward architectures and strategic initiatives across countries and cities. In this role, you will work closely with Marketplace, Budget Strategy, Product and other cross-functional teams to drive better decision-making, improve our pricing capabilities and ensure strong execution. We are looking for someone with a strong ownership mindset, excellent analytical skills and the ability to influence senior stakeholders in a fast-paced and highly dynamic environment.

• Lead and develop the Pricing Strategy team, setting clear priorities, ensuring strong execution and building analytical and strategic capabilities within the team.


• Define the pricing strategy by courier type, ensuring the right balance between efficiency, supply performance and courier experience.


• Design and evolve the rewards architecture, defining the role, target population and interaction of different pricing and incentive mechanisms.


• Own the courier value proposition from a Pricing perspective, ensuring that earnings structures and incentives are competitive, clear and sustainable.


• Identify and scale efficiency levers, translating learnings into clear pricing principles, methodologies and playbooks across markets.


• Partner with Marketplace and Budget Strategy teams to translate business and financial targets into actionable pricing strategies at country and city level.


• Influence senior stakeholders and leadership, using data and business insights to drive alignment on key pricing decisions and trade-offs.

• Bachelor’s degree in Business Administration, Economics, Engineering, Finance or a related field.


• 6+ years of relevant professional experience, with a strong track record in Pricing, Strategy, Growth, Marketplace, Operations, Consulting or similar roles in tech or fast-paced industries.


• Previous experience leading teams, with the ability to set priorities and develop talent.


• Strong analytical and problem-solving skills, with a proven ability to translate complex data into clear business decisions and strategic recommendations.


• Experience designing or managing pricing, incentive and value proposition strategies is highly preferred.


• Strong stakeholder management skills, with demonstrated ability to influence and build relationships across multiple teams and senior leadership.


• High ownership, business judgment and ability to operate effectively in ambiguous and fast-changing environment.


• Excellent communication and storytelling skills.


• Advanced english level.

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.

I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms