DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

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As a Food Campaigns Senior Analyst at DiDi, you will design, optimize and measure promotional programs across DiDi Food to drive GMV growth, improve consumer retention and increase merchant ROI; your work will produce measurable uplifts in order frequency, average basket value, and campaign ROI. You will join the Growth & Campaigns team within DiDi Food, where your insights and execution bridge product, marketing, and operations to scale highly targeted campaigns across hundreds of cities and millions of users.

• Analyze campaign performance and customer segments to identify high-impact opportunities, delivering weekly and monthly performance reports that show lift in orders, retention rates, and cost-per-acquisition.


• Design and test lifecycle and acquisition campaigns (discounts, bundles, vouchers, push/in-app messaging) end-to-end, managing experiment setup, sample sizing, and statistical validation to achieve predefined KPIs such as incremental orders and ROI.


• Partner with product managers aand strategy teams, coupon logic, and real-time allocation mechanisms that ensure campaign scalability and maintain budget efficiency across regions.


• Build and maintain dashboards and automated alerts for campaign health, and budget pacing to ensure timely optimization and minimize overspend.


• Develop forecasting models and scenario analyses to influence quarterly planning and budget allocation for promotional spend across market tiers.


• Coordinate cross-functional stakeholders (marketing, operations, merchant ops) to ensure smooth execution and knowledge transfer of best practices.

• A bachelor’s degree in Economics, Statistics, Computer Science, Business, or equivalent practical experience; a master’s degree or formal training in analytics is a plus.


• Demonstrated experience (2+ years) in campaign analytics, growth, or CRM within food delivery, e-commerce, or marketplace environments at scale.


• Strong SQL skills with experience building reproducible analyses, A/B test frameworks.


• Proficiency in data visualization and dashboard tools and experience operationalizing metrics for cross-functional teams.


• Solid understanding of unit economics for food delivery  and experience optimizing promotional spend against these levers.


• Excellent problem-solving mindset with the ability to translate complex analyses into clear, actionable recommendations and stakeholder-ready presentations.


• High ownership, strong communication skills, and experience leading cross-functional execution in fast-moving, multi-market environments without close supervision.

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.

I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms